Brand development manager at Promasidor Nigeria in Lagos

Position Targets

• The Brand development manager is in charge of carrying out authorized corporate identity strategies and promotion initiatives to boost expansion and strengthen market presence.
• This comprises organizing and supervising below-the-line program, leveraging buyer findings, tracking rival initiatives, and making sure corporate identity health.
• The position supervises allocated promotion financial plans, observes spending, and analyzes marketing performance to supply outcomes on time and within financial plan while safeguarding the corporate identity’s attractive role.

Engage in promotion findings:

• Track and documentation on corporate identity health, which includes rival supervising, using accepted traits and document structure.
• Offer market findings on the effectiveness of allocated brands/goods.
• Use buyer findings to guide development of promotion program for brands/ goods.

Rival supervising:

Track rival initiatives in the allocated corporate identity/product sector and help in conceptualizing response plans to protect the role of the corporate identity/product.

Financial planning:

Oversee promotion financial plans to implement yearly activity strategies for allocated brands/goods, on financial plan and on time. Track spending against accepted initiatives and offer consistent documentation

Outcomes:

Implement below-the-line initiatives for brands/goods and assess effectiveness against activity targets.

Financial scope:

In charge of coordinating promotion spending assigned to the brands/goods.

Education & Expertise

• Bachelors academic qualification from a reputable tertiary institution.
• Postgraduate certification in Promotion would be beneficial if the first academic qualification is not in a relevant field.
• 3-5 years work expertise in a reputable organisation, ideally FMCG, of which a minimum of 2 years must be in Promotion or Sales operation.

Expertise and Competencies:

• Analyze data and information
• Organize yearly promotion/activity strategies
• Formulate and implement buyer, trade campaigns & POS material
• Oversee third party supplier
• Oversee financial plans and spending
• Comprehend analysis methods
• Possess public speaking
• Use Ms office tools (Word, Excel and PowerPoint ) at a skilled level

Personal Traits:

• Logical thinking
• Verbal abilities
• People skills