Influencer Brand development manager, Reserve at Guinness Nigeria Plc in Ikeja, Lagos

About the Position

The Culture and Influencer Promotion team will be in charge of nurturing corporate identity expert influence and optimizing corporate identity reputation by conceptualizing a culture plan that defines cultural channels, provides a structure for plan to implementation and defines thorough in-culture plan to implementation for all strategic brands. This team is also charged with recognizing, discussing terms and carrying out strategic in-culture strategic collaborations (channels and influencers) across the region. This position requires a strong insight of ongoing cultural practices, influencer and support promotion models and corporate identity collaboration capabilities, clear articulation competencies, and the capability to build solid connections with associates and participants.

Position duties

• Grow corporate identity MDS scores through applicable and genuine experiential promotion augmented by corporate identity strategic collaborations/sponsorships that build corporate identity in-culture expert influence.
• Implement a clear and well-organized cultural calendar through establishing a multifaceted network of influencers, leverage their endorsement to build cultural significance for brands and experiences. Bargain strategic collaborations and develop connections to improve corporate identity significance.
• Co-ordinate content allocation across various channels, track content key indicators and modify plans as appropriate to enhance reach and relation.
• Authentically combine Diageo brands in cultural spaces: repeatedly implement captivating corporate identity stories, content and marketing implementation that is newsworthy, ultimately pushing buyer relation, shareability, and talkability.
• Collaboration Management: work alongside associates on co-branded programs, events, and marketing to enhance reach and effect. Assess collaboration performance and ROI, making strategic guidance for future alliances.
• Utilize data analysis resources to monitor productivity, evaluate practices, and recognize zones for advancement. Organize consistent documentation and demonstrations for the team, highlighting accomplishments and avenues.
• Track expenditures, oversee vendor agreements, and bargain cost-efficient initiatives. Offer frequent updates on financial plan utilization and projections to executive team.
• Promote a cooperative and high-effectiveness collaborative environment, recognize development and development avenues to improve personal competencies and capabilities. Carry out consistent effectiveness reviews.
• Embedding Brilliant Implementation: Oversee events, sponsorships and participants’ relation routinely to guarantee brilliant implementation for brands across the project sample. This will require at least 70% client, buyer and external participant facing collaborations and will comprise of weekends.