Branded storytelling Manager / Brand development manager at T.O.N Corporate Services in Lagos

Role summary

The Branded storytelling & Brand development manager is in charge of curating content and playing a strategic and executional part in making sure that the church’s voice is distinct, modern, influential, and Christ-centered across all digital and offline touchpoints.

Marketing & Expert influence

• Ideate and oversee thematic marketing around key events and church solutions.
• Role the Minister as a man of prayer and practical wisdom through strategic cut-outs, short-form videos, and blog-style devotionals.
• Lead visual stories around testimonies, transformations, outreaches, and empowerment, making sure they emotionally link with the audience.

Audience Relation & Growth

• Stay forward of digital practices in faith content, Gen Z and Millennial culture, and emotional narrative creation.
• Produce content supporting active relation, resharing, and conversations around spiritual growth and life transformation.
• Use data findings and group response to enhance content data layouts and topics.

Key Outputs

• On a weekly basis content calendars (community-related, blog, WhatsApp, marketing)
• Every month corporate identity documentation (relation, reach, response, success stories)
• Content spotting, organizational approach, and content curation based on corporate identity positioning.

Team up With:

• Head Minister & Training Team (for content acquire)
• Social media personnel
• Innovative/Design Team
• Video Editors

Qualifications Must-Possess:

• At least 3 - 5 years of expertise in branded storytelling, brand identity, or digital communications.
• Robust drafting, ideation, and editing competencies — capability to turn lecturing into captivating content.
• Strong insight of faith-based content and the Christian digital space.
• Expertise coordinating multi-operational base content (Instagram, TikTok, YouTube, Blogs, WhatsApp, Podcasts).
• Robust planning abilities and capability to oversee various projects with tight due dates.
• Project sample necessary.