Brand development manager at Guinness Nigeria Plc in Ikeja, Lagos

Position Objective

• The objective of this position is to formulate and deploy world class promotion business strategies that are findings driven, buyer attentive and commercially viable.
• This position is responsible for corporate identity market effectiveness and is anticipated to head or assist interventions that unlock growth.
• The position will also be charged with coordinating marketing and advancement assets as assigned, pushing efficient and productive use of media spend and partnership with the Shopper Promotion team to guarantee BTL spend effectiveness.
• The position will link in with the Diageo Multinational brand teams (GBT’s) to guarantee that key channels are conceptualize to serve our market needs.

Primary duties

Building purposeful winning brands: implement the Market Business Strategy (MBP) for appointed brands, top development and implementation of planned expansion drivers to attain wanted results; craft captivating corporate identity and strategic visual stories that energise customers and the business; head linkages organizing as a community-related native and business-related realist; be adept at supplying corporate identity content and experiences in all the moments that matter; oversee the development and allocation of the corporate identity content to repeatedly engage with customers in culture to build MDS. Pushing Promotion Effectiveness: repeatedly implement strategies that beat volume, NSV and CAAP targets; leverage comprehension of the category, client profit margin and the attractive landscape to deploy initiatives that produce value for clients & the corporate identity; oversee the corporate identity’s P&L levers to grow profit margin with most effective use of A&P Supplying Combined Implementation: robust innovative judgment when analyzing innovative creative thoughts and offering simple, efficient response vs suit to concise; multi-channel implementation: produce great strategies and dispatch content to grow salience and lead reach, recency, effect and reach among the target audience; pace and quickness: knows what works for buyer and client, and can mentor others, to make the right promotion decisions at the right time; supervises efficient connections with within and outside the organization associates, which includes C&E, agencies and influencers, to attain cultural traction, brilliant innovative results and ROI; works with agencies to guarantee most effective media blend; supplies efficient and productive media pans that create effect, recency and reach

At least Qualifications

• 3-4 years + expertise in promotion in IPS and/or FMCG/Premium experience good categories.
• Applicants should possess possessed similar positions in peer companies.
• Proactively Defines and Communicates Development potentials: Takes the head in comprehension buyer and market situations, recognizing avenues and threats for brands across short and long-term horizons, and productively communicates these findings.
• Buyer Findings: Actively looks for creative methods to participate with customers by delving in-depth into their motivations and comprehension their continuously adapting needs.
• Strategic Organizing: Conceptualizes strong strategies and summaries grounded in a complete comprehension of customers and market forces, concentrating on pushing long-term development.
• Formation and Implementation: Directs the development and execution of corporate identity initiatives across Above-The-Line (ATL) and Below-The-Line (BTL) channels, making sure compliance to at least implementation guidelines for an most effective buyer expertise.
• M&E (Monitoring and evaluation): Advisors the business in recognizing and urgency sorting influential growth drivers while discontinuing less efficient plans, making sure asset distribution is in sync with strategic targets.

Diversity statement:

Our objective is to celebrate life, every day, everywhere. And producing an welcoming environment, where everyone feels valued and that they can belong, is a critical part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and assist build and advocate an welcoming environment that celebrates people of different gender, ethnicity, capability, age, sexual onboarding, community-related class, teaching profile, experiences, mentalities, and more. Our aspiration is to produce the best executing, most trusted and respected buyer goods companies in the world. Join us and assist transform our business as we take our brands to the next level and build new ones as part of shaping the next production of celebrations for customers around the world.