Digital marketing specialist / Traffic Purchase Manager at iBrand TV in Lagos

Role Overview

We are seeking a proficient Digital marketing specialist/Traffic Purchase Manager who will be in charge of pushing traffic to our digital publishing channels. The preferred candidate will possess a strong insight of digital promotion plans, a established history of success in rising audience relation and purchase, and a enthusiasm for supplying captivating content to our target audience.

Duties

• Formulate and implement digital promotional initiatives to grow traffic, relation, and switches on our digital publishing channels.
• Utilize a range of channels which includes search engine optimization (SEO), pay-per-click (PPC) marketing, social platforms, email promotion, and branded storytelling to attract visitors and obtain new users.
• Interpret data and indicators to assess the effectiveness of marketing and enhance plans for maximum performance.
• Stay current with the latest practices and industry standards in digital promotion and traffic purchase, and execute creative plans to stay forward of the contest.
• Work alongside cross-operational teams which includes content creators, UI/UX professionals, and developers to produce captivating content and enhance UX.

Credentials

• Bsc in Promotion, Communications, Business, or relevant field.
• Demonstrated expertise in digital promotion, with a concentration on traffic purchase and audience growth.
• Deep knowledge of digital promotion channels and methods which includes SEO, PPC, social platforms, email promotion, and branded storytelling.
• Expertise with data analysis resources which includes Google Data analysis, Adobe Data analysis, or similar channels.
• Outstanding critical thinking and the capability to analyze data and indicators to guide strategic judgment.
• Clear expression and people skills, with the capability to work alongside productively with cross-operational teams.
• Innovative thinker with a enthusiasm for creative invention and staying forward of market trends.

Note

If you are committed to digital promotion and traffic purchase and thrive in a dynamic environment, we want to hear from you Applications will be examined on a rolling basis.