Evaluator - Marketing Management, Promotion NG at MTN Nigeria in Ikoyi, Lagos

Purpose

Help during the formation, execution and measurement of various Below The Line (BTL) marketing program that concentration on client loyalty and client life-cycle management.  Also leverage the outgoing and incoming channels for marketing implementation targeted at reducing churn and rising clients’ spend.

Explanation

• Recognize avenues inside the base for income optimization and marketing management, with the goal of conceptualizing applicable programs to handle these avenues. 
• Track and track marketing effectiveness over the marketing lifecycle and ensure the right decisions are taken regarding ongoing or discontinuing marketing. 
• Design and implement aviator marketing to decide the best approach to marketing deploying and proposal development and marketing scripting before scale-up. 
• Utilize both incoming and outgoing marketing management channels in order to marketing implementation, deploying, and assessment. 
• Ensure no income dilution as a result of marketing initiatives. 
• Offer assistance to the marketing segmentation evaluator as necessary. 
• Support and engage in marketing idea production sessions and cross-operational Client Lifecycle Management sessions as necessary.
• Interface with segment managers to comprehend their marketing needs for assisting product development and effectiveness throughout their product lifecycle.
• Coordinate with vendors in charge of coordinating operational structures, resources, and capabilities within CVM for marketing management and logical needs.
• Evaluation of the clientele to recognize segments that possess income upliftment avenues or who are vulnerable and require a marketing intervention 
• Assume responsibility of the go-to-market process, making sure all methods and client journeys are designed and followed. 
• Design every month marketing calendar and marketing strategy for implementation, making sure timelines are fulfilled and targeting is in line with plan. 

Teaching Certification

Applicants should have a First Academic qualification in any associated discipline Fluent in English

Expertise:

• 3 - 7 years’ expertise which includes:
• Expertise operating in a medium-sized company 
• Expertise in DB, direct promotion, or product management in the telecommunications industry 
• Expertise in conceptualizing test designs, significance running test, establishing error ranges, and key achievement indicators. 
• Expertise with key marketing management operational base(s) inside the telecoms industry 
• Demonstrable data mining, critical thinking, and segmentation methods 
• Good comprehension of client data evaluation, propensity modeling, and segmentation methods; outstanding comprehension of data manipulation and interrogation methods.