Brand development manager at SIMS Nigeria Limited in Victoria Island, Lagos

Position Overview

The Brand development manager will be in charge of conceptualizing and carrying out corporate identity plans that lead consciousness, preference, and equity across target markets. This position will supervise comprehensive corporate identity organizing, information exchange marketing, product positioning, and creative invention pipelines, operating closely with cross-operational teams to guarantee regular corporate identity expression across all buyer touchpoints and trade channels.

Primary duties

• Formulate and implement corporate identity plan which includes positioning, communication tone, and yearly corporate identity strategies in sync with business targets.
• Head combined promotional initiatives (ATL, BTL, and digital) in partnership with the in-house promotion team to lead corporate identity consciousness and relation.
• Supervise product lifecycle and creative invention, managing with Research & development, sales, and stock chain on launches, enhancements, and go-to-market strategies.
• Track corporate identity key indicators and evaluate buyer findings, sales data, and ROI to enhance corporate identity programs.
• Work alongside cross-operationally with trade, sales, and digital teams to guarantee regular corporate identity visibility and in-store implementation.

Credentials & Expertise

• Bsc in Promotion, Business Management, or a relevant field.
• Master of business administration or a member of a professional body in Promotion is a plus.
• At least 4–6 years of expertise in corporate identity management or promotion within FMCG, Buyer Electronics, or associated industries.
• Demonstrated expertise in top combined promotional initiatives and coordinating cross-operational projects.
• Understanding with buyer findings resources, corporate identity tracking operational structures, and business intelligence.

Competencies & Skills:

• Robust strategic thinking and corporate identity narrative creation capability
• Clear articulation and public speaking
• Analytics-based mentality with business-related strategic insight
• Innovative judgment and meticulousness
• Project coordination and handling multiple responsibilities ability
• Effective guidance and stakeholder engagement competencies
• Competence in Office productivity software, promotion automatic control resources, and market analysis channels.