Brand development manager - Fashion House at Elite Talent Placements in Lagos

Position Overview

The Brand development manager will be in charge of conceptualizing and carrying out plans to strengthen the fashion house’s corporate identity identity, increase participation, and grow market distribute. This position requires a innovative and strategic thinker with a strong insight of the premium experience/modern-day fashion industry, buyer conduct, and digital promotion practices.

Primary duties

• Establish and preserve the corporate identity’s aspiration, purpose, and core values.
• Formulate and execute complete corporate identity plans to improve corporate identity equity and market positioning.
• Carry out market analysis to recognize practices, rival plans, and buyer findings.
• Ensure corporate identity uniformity across all touchpoints (product, promotion, in-store, digital, Public relations).
• Head the organizing and implementation of combined promotional initiatives (digital, print, events, alliances).
• Supervise innovative direction for marketing, making sure alignment with corporate identity beauty therapy.
• Oversee connections with agencies, influencers, and media associates.
• Lead social platforms plan, content formation, and influencer strategic collaborations.
• Formulate retail and e-commerce brand identity plans to improve customer experience.
• Strategy and implement initiate plans for new goods, collections, and alliances.
• Track corporate identity perception and sentiment, modifying plans as needed.
• Oversee the corporate identity promotion financial plan productively.
• Track KPIs (corporate identity consciousness, relation, sales effect) and offer practical findings.
• Organize documentation on marketing effectiveness and ROI.

Credentials & Competencies

• Bachelor’s or MSC in Promotion, Business, Fashion Management, or relevant field.
• 2+ years of expertise in corporate identity management, ideally in premium experience/modern-day fashion.
• Deep knowledge of fashion practices, buyer conduct, and digital promotion.
• Exceptional information exchange, executive guidance, and project coordination competencies.
• Innovative mind with an eye for beauty therapy and narrative creation.
• Competence in data analysis resources (Google Data analysis, social platforms findings).
• Fluency in English.