Brand development manager – Milk & Dairy at Sonia Foods Industries in Ikeja, Lagos

Position Overview

We are looking for a top-performing and driven Brand development manager to head the strategic and innovative direction of our milk and dairy product project sample. This position requires a visionary leader with demonstrated expertise in FMCG corporate identity management, especially in milk and dairy categories, to strengthen corporate identity equity, lead buyer relation, and accelerate business expansion.

Primary duties

• Corporate identity Plan & Positioning: Formulate and execute captivating corporate identity plans that match with business targets and buyer findings across the milk and dairy category.
• Promotional initiatives: Head the organizing, implementation, and optimization of 360° promotional initiatives (ATL, BTL, and digital) to build corporate identity consciousness, relation, and transformation.
• Creative invention & Product Development: Work alongside Research & development and cross-operational teams to foster creativity, supervise product launches, and improve product project sample effectiveness.
• Buyer Findings & Industry trends: Leverage market analysis and buyer data to recognize practices, avenues, and attractive threats, and convert findings into influential actions.
• Corporate identity Results tracking: Track KPIs, evaluate corporate identity health indicators, and offer consistent effectiveness documentation and implementable strategic guidance.
• Cross-operational Partnership: Collaborate with Sales, Trade Promotion, Stock Chain, and external agencies to guarantee smooth corporate identity implementation and uniformity across all touchpoints.

Qualifications

• Bsc in Promotion, Business Management, or a relevant field (Master of business administration preferred).
• At least 5 years of expertise in corporate identity management inside the FMCG sector, with a robust concentration on milk and dairy goods.
• Established history of successful corporate identity building and business promotional effort implementation.
• Deep knowledge of buyer conduct, market forces, and category practices.
• Outstanding project coordination, information exchange, and management abilities.
• Capability to think both strategically and imaginatively, with a practical approach.

Why Join Us:

• Be part of a driven and creative team influencing innovation of dairy brands.
• Work in a dynamic environment where your creative thoughts and effect matter.
• Attractive remuneration and advancement avenues.