Promotion Manager - Fashion Mall at Prohuman Capital Consulting in Ikeja, Lagos

Position Overview

• The Promotion Manager will be in charge of conceptualizing and carrying out promotion plans for a In-store Mall and fashion Store.
• The position includes pushing foot traffic, optimizing client relation, supporting retail events, and supporting to sales increase through targeted and innovative promotional initiatives.
• The preferred candidate will have a deep knowledge of both traditional in-store promotion and digital relation, with expertise in coordinating high-traffic in-store environments.

Primary duties

• Strategize formulate, and execute promotional initiatives for the supermarket and fashion mall, which includes seasonal campaigns, product launches, retail activations, and special events.
• Formulate plans to lead foot traffic and enhance client loyalty, making sure client retention through tailored campaigns and marketing.
• Oversee and enhance the mall’s digital presence, which includes social platforms channels, website content, and online directories, to lead corporate identity visibility and attract new shoppers.
• Collaborate with the in-store teams spanning the supermarket and fashion mall to organize promotion endeavors and ensure uniformity in communication tone and brand identity.
• Supervise the formation and allocation of promotional assets, which includes flyers, banners, digital content and advertising assets.
• Build and sustain connections with external vendors, media associates, and influencers to expand promotion reach and grow corporate identity visibility.
• Track and evaluate the effectiveness of promotional initiatives, leveraging resources which includes Google Data analysis, POS data, and client response to evaluate performance and return on financial funding (ROI).
• Arrange and implement mall-wide events, which includes fashion shows, holiday campaigns, special weekend agreements, and product tastings, to increase participation and sales.
• Oversee and assist entry-level promotion employees, internship, and external agencies participated in marketing implementation, making sure alignment with the entire business promotion strategy.
• Collaborate with the in-store teams to guarantee corporate identity uniformity across all promotion channels and improve the entire customer experience in the mall.
• Be accessible to operate weekends as necessary to supervise promotion initiatives and sales events.
• Stay informed about the latest in-store market trends, emerging technical solutions, and industry standards in promotion to keep the mall's promotion endeavors fresh and attractive.

Credentials Education:

Bsc in Promotion, Business Management, Communications, or a relevant field. Masters is a plus.

Expertise:

At least 5 years of expertise in promotion, with a minimum of 2 years in a executive position. Expertise in in-store, shopping mall management, supermarkets, or fashion in-store is desirable.

Competencies & Expertise:

• Deep knowledge of buyer conduct in physical in-store environments.
• Expertise in arranging retail campaigns, events, and store layout design.
• Competence in digital promotion platforms (e.g., Google Data analysis, Meta Business Suite, Canva, Adobe Innovative Suite).
• Clear articulation, executive guidance, and people skills.
• Robust project coordination and corporate abilities.

Preferred Competencies:

• Expertise in coordinating commitment programs and CRM resources.
• Capability to evaluate in-store sales data and formulate findings to guide promotion decisions.
• Expertise in local industry trends and client demographics.