Promotion Manager, Premium Core at Guinness Nigeria Plc in Ikeja, Lagos

Position Objective

The objective or the position is to lead the business aspiration to grow market distribute for our Premium Core project sample by concentrating on corporate identity building and corporate identity equity growth in strategic markets. This a key executive function in charge of conceptualizing and carrying out promotion plans to lead corporate identity consciousness, market penetration, and income increase. The position requires a strong insight of buyer conduct, industry trends, and attractive landscape. The Promotion Manager will head a team of corporate identity brand promoters and work alongside cross-operational teams to attain business targets and optimize corporate identity effectiveness. The position will link in with the Diageo Multinational brand teams (GBT’s) to guarantee that key channels are conceptualize to serve our market needs.

Primary duties

Strategic Organizing: formulate complete promotion plans in sync with entire business targets and corporate identity targets. Carry out market analysis, buyer findings evaluation, and attractive intelligence to recognize development potentials. Establish target audience segments and formulate positioning plans to differentiate the corporate identity in the market. Corporate identity Management and Effectiveness Dispatch: Supervise the development and implementation of Promotion Business Strategies and brand development drivers across various channels, which includes digital, traditional, and experiential. Ensure corporate identity uniformity and compliance to corporate identity standard procedures in all promotion communications and initiatives. Track corporate identity key indicators, which includes market distribute, corporate identity consciousness, and corporate identity perception, and execute plans to improve corporate identity equity. Supply corporate identity P&L indicators as set out in the Yearly Processes Organizing Process with a key concentration on NSV, GM and CAAP. Creative invention: head product release programs, which includes market evaluation, positioning, pricing, and go-to-market plans. Work alongside product development teams to recognize and prioritize new product avenues based on buyer findings and industry trends. Foster creativity within current product lines through product upgrades, wrapping redesigns, and product line extensions. Combined Promotional initiatives: Formulate combined promotional initiatives that leverage a blend of marketing, campaigns, social platforms, Public relations, and other promotion channels. Work alongside within and outside the organization innovative teams, agencies, and vendors to formulate marketing assets and materials. Track marketing effectiveness and ROI, optimizing plans and tactics to optimize performance and effectiveness. Trade Promotion and Channel Management: Collaborate with the Shopper Promotion team to formulate trade promotion plans and programs that lead product allocation, visibility, and sell-through at in-store channels. Digital Promotion and E-commerce: formulate and implement digital promotion plans to lead online corporate identity presence, relation, and sales. Work alongside e-commerce teams to enhance product listings, content, and UX on online in-store channels. Utilize business intelligence and key indicators to constantly enhance digital promotional initiatives and e-commerce plans. Team lead and Development: Offer direction, guidance, and direction to the promotion team, nurturing an environment that fosters partnership, creative invention, and responsibility. Set clear targets, targets, and KPIs for team members, and carry out consistent effectiveness reviews and response sessions. Recognize development and development needs inside the team and offer avenues for ability improvement and advancement. Allocation of budget: formulate and oversee the Premium Core brands promotion financial plan, assigning capital across different promotion initiatives which includes marketing, campaigns, trade promotion, and digital promotion in line with market prioritisation. Track financial plan expenditures closely and recognize avenues for cost optimization or reallocation as needed.

At least Qualifications

• Academic qualification in Promotion or relevant field.
• 8-10 years + expertise in promotion in IPS and/or FMCG/Premium experience good categories.
• Applicants should possess possessed similar positions in peer companies.