Digital Promotion Manager at Pragmatic Technologies Limited in Obanikoro, Lagos

Position Overview

We are looking for a highly proficient and initiative-driven Digital Promotion Manager to own and lead all online promotion initiatives for PRAG. This position will be in charge of conceptualizing and carrying out plans to grow online visibility, identify potential clients, and transform traffic into sales for our energy goods.

Marketing Management:

• Strategy and implement paid marketing marketing (Google Ads, Facebook/Instagram, WhatsApp).
• Oversee landing page design, A/B running test, and funnel optimization.
• Head SEO plan which includes blog publishing and in-field optimization.

CRM & Information exchange:

Supervise WhatsApp and Email automatic control processes. Produce develop sequences to turn directs into buyers.

Necessary Credentials

• Interested applicants should have a Bachelor's degree Academic qualification with 3–5 years of practical digital promotion expertise (B2C or B2B).
• Expertise running paid marketing on Google Ads and Meta Ads
• Solid understanding of SEO, landing pages, funnels, and retargeting
• Expertise operating with Nigerian or African markets will be an added advantage
• Understanding with energy, electronics, or long-use-products industries is a plus
• Outstanding project coordination and status updates competencies
• Resources: Google Data analysis, Search Console, Meta Business Suite, WordPress, Mailchimp/Hubspot, WhatsApp Business

Work Style:

• Outcomes-oriented, self-coordinating
• Capable to operate closely with the CEO for direction and alignment
• Cozy operating with remote self-employed workers or agencies.