Product Promotion Manager at ETC Workforce Services Limited in Lagos (Hybrid / Remote)

Position Overview

Our customer company needs an skilled and proficient Product Promotion Manager to join our team to own and implement our go-to-market plan. This position requires someone who can balance strategic thinking with practical implementation in a dynamic, new venture environment.

Duties What You’ll Do:

• Go-To-Market (GTM) Plan:​Formulate and head complete GTM strategies for product launches, new capabilities, and market entry programs.​
• Client & Market Findings:​ Carry out in-depth market analysis, market benchmarking, and client interviews to guide product positioning and communication tone.​
• Positioning & Communication tone:​ Establish captivating product visual stories and value propositions across multiple client segments across our operational base.​
• Cross-Operational Partnership: Collaborate with product, design, engineering, sales, and processes teams to align product roadmap with client needs and ensure successful function rollouts.​
• Marketing Development:​ Strategy and implement multi-channel promotional initiatives (email, community-related, paid, content, and strategic collaborations) that lead product consciousness, relation, and adoption.​
• Promotion Enablement:​ Produce product collateral, pitch decks, landing pages, FAQs, blog posts, and internal recordkeeping that assist both the business development team and client education.​
• Data & Effect Tracking:​ Use data and data analysis resources to track marketing effectiveness, customer conversion, and usage pa erns—then turn findings into implementable plans.​

Competencies & Traits:​

• Strategic thinker with robust implementation competencies—you can move from ideation to initiate independently.
• ​ In-depth curiosity about client conduct and product-market ft.​ Clear articulation competencies—both documented and verbal.​
• Logical mentality—cozy interpreting data and deriving findings. ○​ Robust partner who thrives in cross-operational teams.​
• High sense of ownership, self-lead, and meticulousness.​

Preferred but Not Necessary:​

Prior expertise in dispatch, logistics, financial technology, or marketplace channels.​ Understanding with resources like Hubspot, Segment, Mixpanel, or similar.​ Profile in promotion for African or emerging markets.​

Incentive Points If You:

• Possess background initiating goods in African markets.
• Are committed to empowering small businesses and optimizing digital structure.
• Bring a fun, cooperative spirit to your team.​

Perks What You'll Get:

• Avenue to play a main responsibility in the initiate and growth of a high-effect product
• ​ A cooperative and purpose-led new venture culture
• Adaptable telecommuting framework
• Development potentials in executive guidance and plan