Promotion Manager at Coinbox Limited in Lagos

Position Overview

The Promotion Manager will formulate and implement promotion plans that will attract and retain in-store and corporate forex customers, grow transaction volumes, and grow corporate identity visibility in line with compliance-related restrictions. The Promotion Manager must balance innovative market expansion programs with adherence with CBN’s promotion and information exchange standard procedures.

Primary duties

• Formulate and implement combined promotion strategies targeting high-net-worth individuals, SMEs, corporate customers, and travelers.
• Establish and preserve the corporate identity identity and ensure uniformity through all platforms.
• Role the BDC as a dependable, secure, and efficient forex work collaboratively.
• Recognize and target possibility forex buyers (travelers, importers, students, corporates).
• Formulate client segmentation and implement targeted marketing.
• Establish and develop customer connections to advance commitment and client recommendations.
• Oversee digital channels which includes the organization website, WhatsApp Business, Google My Business, Instagram, and LinkedIn.
• Supervise content formation for social platforms and organize effectiveness promotion (e.g. sponsored ads).
• Organize offline endeavors which includes corporate visits, branded grants, pop-up stands, and long-term alliances.
• Collaborate with adherence/compliance department to guarantee that all marketing meet CBN’s marketing standard procedures for BDCs.
• Avoid unapproved campaigns which includes exchange rate ads or public rate displays unless authorized.
• Track forex market trends, client conduct, and rival initiatives.
• Offer findings into product/service enhancements and customer experience upgrades.
• Oversee promotion financial plans productively and documentation on ROI and KPIs.
• Oversee the promotion team and organize with external vendors, agencies, or content creators.

Credentials and Expertise

• At least a Bachelor's degree. Or an Higher national diploma academic qualification in Promotion, Mass Information exchange, Business Management, or a relevant field.
• Specialist qualifications in digital promotion, corporate identity management, or CRM (e.g. CIM, HubSpot, Google Ads) are a plus.
• At least 5 years’ expertise in promotion or sales, ideally in financial solutions, financial technology, or BDC.
• Expertise in Crypto, USDT, is a plus.
• Expertise in promotion controlled financial goods is a robust asset.
• Strong insight of financial promotion within a controlled environment
• Outstanding verbal and professional writing competencies
• Creativeness, corporate identity narrative creation, and marketing organizing
• Robust relationship building and customer connection leadership abilities
• Competence in online platforms (Canva, Google Data analysis, Meta Ads Manager, Excel, CRM channels)
• Ethical promotion procedures and attention to adherence boundaries
• Must show competence, discretion, and reliability
• Track document of meeting head production and customer purchase KPIs