Media Manager, Reserve at Guinness Nigeria Plc in Ikeja, Lagos
Organization:
- Guinness Nigeria Plc
Job Location:
- Ikeja, Lagos
Employment Type:
- Full-time
Job Description
Circumstance / Scope
Diageo is a worldwide company with over 28,000 skilled people and a presence in 180 countries. Across our 21 markets, our corporate identity project sample speaks for our biggest power, and our biggest enthusiasm. Be it our worldwide giants, local stars, or premium brands, we use our aspiration, creativeness, and courage to lead the growth of our goods global. We invent robust brands for today and for the future, upholding the quality of our goods and taking personal responsibility for both the record and for emerging direction of our brands. Africa businesses account for over 10% of Worldwide Diageo income, with a staff of more than 6,000 employees. We produce wealth both directly through our processes and indirectly through our broader full operational cycles where we assist development and growth in collaboration with businesses and networks. We are dedicated to supplying maintainable effectiveness and our aspiration is to be destination of choice for Diageo financial funding. We are building a track document of attracting, maintaining, conceptualizing, and exporting best-in-class multifaceted skilled for Diageo and unleash people to supply great effectiveness. We are a force for good in networks and care about the planet with concentration on water, farming, and education among others, which are the most critical parts for our networks. Today, Africa is a predominantly beer region and we will proceed to growth beer efficient. We also acknowledge an even greater avenue in spirits and recently reshuffled our business to put concentration on transforming and accelerating spirits to double its ongoing income through the SWC company.
Market Difficulty
Southern, West and Central Africa (SWC) covers more than 14 countries across Southern, Central and West Africa. It possesses statutory presence in 7 countries which includes two listed companies (Ghana and Seychelles) and one JV (Angola) and manages production operations in four countries. It also supervises strategic collaborations to manufacture and dispatch the Diageo project sample across around 35 countries in Sub Saharan Africa. It supervises a full TBA project sample: beer, RTD’s (Prepared-To-Drinks), local spirits, international spirits and top end premium experience spirits. The countries’ economies differ significantly and show different levels of avenue and difficulty for business expansion in addition to language diversity. There is a high level of volatility across the countries and fierce contest inside the beer and spirits project sample provided Africa possesses the largest vibrant and growing LPA -34 buyer base. In Diageo Africa circumstance, the margin profile is attractive, with a higher concentration on spirits and external contracting of beer production operations. Our comprehensive and exciting corporate identity project sample serves customers across multifaceted demographics and supplies against customers’ in-culture premiumisation experiences. Our comprehensive and exciting corporate identity project sample serves customers across multifaceted demographics and occasions and supplies against customers’ in-culture premiumisation experiences. It is also well positioned to tap into future practices. Distributor and innovative strategic collaborations are critical for pushing growth for this remit in addition to strategic choices to be made on project sample, generation, logistics and route to market. Provided its scale and margin profile, SWC is critical for the success of Diageo in Africa. and there is also significant scope of market growth – new territories, new categories and new routes to market.
Objective of Position
The Content and Media team is charged with assisting corporate identity building with a concentration on linked accessibility by monitoring the development, execution and ongoing development of media plans that assist dispatch of MBP targets. This comprises monitoring the formation of compelling content that are suit for operational base/media channels, repeatedly carrying out OTIF and fully financed media strategies that build salience. This team is also anticipated to establish and preserve long-term alliances with agency associates plus head and shape content and media creative invention This position will be in charge of transforming how our brands link with customers productively and productively. The position will execute the key principles of the Future Media Model which comprise of a) Greater partnership b) Local-guided Findings c) Joined-up thinking d) Elevated performance e) Upgraded effectiveness. The position will serve as a comprehensive media specialist in charge of supplying world class analytics-based media plan and strategies for our brands that are activated brilliantly operating seamlessly with the category corporate identity teams. The objective of this position is to guarantee that all the brands possess brilliant media strategies with digital programs, which includes e-commerce, as a core element. The position will also select and collaborate with all our content formation, digital and media agency associates to guarantee we can get the most out of them and that we are doing thorough effectiveness measurement to supply most effective media performance.
Media Creative invention:
Identify and pursue analytics-based and/or tech avenues to link with customers in a meaningful way. Oversee strategic collaborations with external vendors that supply on media creative invention.
Application Due Date
- Monday 18th Aug, 2025
Steps To Apply
Suitable applicants should: Click here to submit application online