Regional Promotion Manager - Northern Nigeria at Tropical General Investments (TGI) Group in Lagos

About the position

The preferred candidate should be from Northern Nigeria and should speak Hausa very well.

Position Specification Scope:

• Conceptualizing and Carrying out Regional Promotion Strategies: Producing and executing promotion plans and marketing that match with the entire promotion targets of the organization, while also dealing with the unique needs and characteristics of the specific region.
• Coordinating Regional Teams: Directing and offering direction to promotion teams & regional agencies inside the region, which includes results tracking, development, and development.
• Advancements & NPD head for the Region: Evaluating industry trends, carrying out market analysis, buyer immersions, trade visits to collate and interpret data, to recognize practices, avenues, and attractive landscapes inside the region, and using this information to enhance the NPD pipeline and help in development & rollout of NPDs in the region.
• Optimizing Marketing / Activations for the region: Supervising the effectiveness of promotional initiatives / activations, evaluating data, and modifying to enhance performance and optimizing return on financial funding.
• Partnering with Sales Teams: Operating closely with sales teams to guarantee alignment between business promotion & sales endeavors, distribute market intelligence, and generate income growth inside the region.
• Coordinating Financial plans: Conceptualizing and Coordinating promotion financial plans for the region, tracking expenditures, and making sure productive distribution of assets.
• Developing rapport: Conceptualizing and preserving connections with primary stakeholders, which includes clients, associates, and industry influencers, inside the region.
• Making sure Corporate identity Uniformity: Making sure that the brands’ message and identity are repeatedly communicated across all promotion channels inside the region.
• Status updates and Evaluation: Offering consistent documentation and status reports for executive review on the effectiveness of promotion initiatives, key practices, and attractive landscape inside the region.

Education & Competencies

• Master of business administration Academic qualification (Promotion) from a Tertiary institution / Business School of repute.
• Capability to strategy and implement in line with the promotion strategies and targets.
• Should be well-versed with the terrain, culture and languages of Northern Nigeria.
• Business-related strategic insight
• Information exchange & Public speaking.
• People skills and Stakeholder engagement
• Capability to head and train a team.

Expertise:

12 to 15 years of Food / FMCG industry expertise in the Promotion operation, with demonstrable successes in the worried region. The preferred candidate should possess expertise and expertise in promotion organizing and implementation, in the FMCG space, ideally in food, with demonstrable expertise in coordinating various and large brands in reputed F&B companies, in the worried region.