Zone Commercial manager - FMCG at Sonia Foods Industries in Mainland, Lagos

Organization:

Sonia Foods Industries

Job Location:

Mainland, Lagos

Employment Type:

Full time
Date Posted:

Job Description

Role summary

  • We are looking for a highly driven and skilled Zone Commercial manager (ASM) with a solid experience in FMCG foods to oversee our sales processes in Lagos Mainland.
  • The preferred candidate must possess proven competence in free market sales, VSR (Van Sales Delegate) processes, and solid understanding of the local territory.
  • The ASM will be in charge of delivering revenue goals, expanding market presence, coordinating a team of sales reps, and building robust trade connections across launch markets.

Primary duties

  • Head, oversee, and mentor a team of VSRs and Site Sales Delegates to attain routine, on a weekly basis, and every month revenue goals.
  • Lead numeric and weighted allocation in free market in-store channels.
  • Formulate and execute territory sales plans in sync with organisation targets.
  • Track and ensure efficient implementation of route-to-market plans.
  • Oversee key distributors, free market associates, and in-store participants to grow market distribute.
  • Track sales key indicators and ensure proper status updates on sales initiatives.
  • Recognize and formulate new commercial opportunities inside the allocated zone.
  • Carry out consistent trade visits, market audits, and rival evaluation to guide strategic judgment.
  • Ensure adequate inventory levels and prompt replenishment in distributor and in-store channels.
  • Guarantee alignment to pricing, discounting, and credit rules.

Credentials & Expertise

  • Bsc in Business Management, Promotion, or relevant field.
  • At least 7 years of sales expertise in FMCG (ideally food category).
  • Robust expertise coordinating launch markets and VSR processes.
  • Strong insight of Lagos Mainland in-store trade dynamics and client conduct.
  • Established leadership expertise coordinating site sales teams and distributors.
  • Good logical and quantitative competencies, with competence in sales analytics platforms.
  • Robust interpersonal, information exchange, and bargaining ability.
  • Must be result-oriented, self-driven, and capable to operate independently under pressure.
  • Required location or be committed to work on the Lagos Mainland.

Preferred Competencies:

  • Competence in MS Workspace (especially Excel and PowerPoint)
  • Understanding with sales automatic control resources and market data evaluation
  • Capability to speak Yoruba or other local languages is a plus.

Application Due Date

  • Thursday 14th Aug, 2025

Steps To Apply

Suitable applicants should send their Resume to: careers@blumedistribution.com and CC: Oluchi.Sunday@blumedistribution.com using the Position name as the subject of the mail.

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