Promotion Manager at James Hope University in Lekki, Lagos

Position Overview

We are looking for a innovative, outcomes-driven, and strategic Promotion Manager to head the development and implementation of complete promotion plans that lead student hiring process, improve corporate identity visibility, and assist the Tertiary institution’s growth targets. As part of the Brand and communications team, you will play a main responsibility in making sure that James Hope Tertiary institution’s message reaches the right target groups in the most influential way.

Primary duties

• Planning process: Head the formation and implementation of creative promotion plans to grow consciousness and increase participation with potential students, faculty, and associates.
• Marketing Management: Supervise combined promotional initiatives across digital, print, and social platforms channels. Track and evaluate output to enhance marketing.
• Corporate identity Management: Ensure uniformity and alignment with the Tertiary institution’s brand identity and communication tone across all information exchange channels.
• Content Formation: Collaborate with internal teams to formulate compelling content, which includes blog posts, social platforms content, digital newsletters, and marketing assets.
• Market Analysis: Evaluate industry trends, rival activity, and audience findings to guide promotion plans.
• Partnership: Collaborate with admissions, alumni relations, and academic departments to align promotion endeavors with institutional targets and student needs.
• Financial plan Management: Oversee promotion financial plans productively, making sure assets are assigned to high-effect initiatives.
• Status updates & Data analysis: Track and documentation on promotion key indicators, offering practical findings to executive team.

Key Qualifications

Education: A Academic qualification in Promotion, Communications, or a relevant field is desirable. Expertise: At least 5 years in promotion, with a minimum of 2 years in a executive guidance or leadership position, ideally inside the education sector or a relevant field.

Competencies:

• Robust competence in digital promotion (SEO, PPC, social platforms, email promotion)
• Demonstrated expertise in marketing management, content formation, and data analysis
• Outstanding documented and spoken communication competencies
• Competence with promotion platforms and channels (Google Data analysis, Adobe Innovative Suite, HubSpot, etc.)
• Capability to think strategically and implement tactically

Traits:

• Highly structured with an capability to oversee various projects at the same time
• Innovative thinker with a analytics-based approach to strategic judgment
• Cooperative and initiative-driven in developing rapport cross-departmentally
• Enthusiasm for education and a genuine interest in optimizing the student expertise.