Growth marketing strategist at CredPal Limited in Lagos

Goal declaration

We are looking for a strategic and analytics-based Growth marketing strategist to spearhead user purchase, corporate identity consciousness, and client loyalty. This Growth marketing strategist will leverage analytics-based promotion plans to enhance customer conversion cost (CAC), improve transformation rates, and increase participation across various channels

Duties

• Formulate and implement promotion plans attentive on user purchase, retention, and corporate identity consciousness.
• Enhance paid and organic promotion channels, which includes Google Ads, Meta Ads, SEO, influencer promotion, and strategic collaborations.
• Lead head production and transformation through promotion funnels and targeted marketing.
• Collaborate with sales, content, and digital promotion teams to align endeavors and enhance effectiveness.
• Utilize CRM, email promotion, and commitment programs to improve client loyalty.
• A/B test ad creatives, communication tone, landing pages, and other promotion assets for effectiveness optimization.
• Track and enhance promotion KPIs which includes CAC, transformation rates, and relation indicators.
• Evaluate rival plans and industry trends to recognize development potentials.
• Execute promotion automatic control resources to streamline marketing and increase productivity.
• Produce documentation and findings to guide business decisions and enhance growth programs

Qualifications

• Bsc in Promotion, Business, or a relevant field.
• 3+ years of expertise in growth promotion, digital promotion, or effectiveness promotion (ideally in a financial technology or high-growth financial service organisation).
• Demonstrated expertise in SEO, paid media, social platforms promotion, and branded storytelling.
• Practical experience with Google Ads, Meta Ads, SEO resources, CRM channels, and promotion automatic control software.
• Robust critical thinking with mastery in analytics-based strategic judgment and marketing effectiveness tracking.
• Capability to implement A/B running test, funnel optimization, and client segmentation plans.
• Clear articulation and partnership competencies.
• Expertise operating with cross-operational teams which includes sales, product, and design.
• Capability to oversee various marketing at the same time in a dynamic environment.
• Robust analytical abilities and a developmental approach to lead ongoing development.

Perks

• Attractive remuneration and employee perks.​
• Career advancement and development potentials.
• A agile and creative work environment.
• Hybrid work options for adaptive schedule and personal-professional balance.