In-store Manager at Dangote Industries Limited in NASCON - HO, Lagos

Position Objective

A In-store Manager is in charge of conceptualizing and carrying out trade promotion plans that lead corporate identity visibility, product accessibility, and sales increase in in-store environments. The position bridges the disparity between business promotion & sales, making sure that corporate identity strategies are productively translated into in-store trade programs that optimize buyer relation and retailer assist. He will collaborate with the items listed business associates: Promotion, Sales & Factory

In-store Implementation:

• Strategy and implement retail campaigns, activations, and merchandising initiatives.
• Ensure planogram adherence, POSM (Point-of-Sale Materials) deploying, and advertising displays at in-store outlets.
• Oversee in-store brand identity projects which includes shelf signage, end-cap displays, gondola brand identity, and digital screens.
• Track implementation quality across in-store touchpoints through site visits and market audits.

Trade Relation:

• Build robust strategic collaborations with in-store clients to secure visibility and prime shelf space.
• Bargain with retailers for trade campaigns, joint business strategies, and category development programs.
• Design reward schemes for retailers and distributors to lead product push.

Certification / Expertise

• Bsc in Promotion, Business Management, or relevant field (MSC preferred).
• 3–5 years of expertise in Trade Promotion, In-store Promotion, or Sales (FMCG expertise is highly valued).
• Established history of coordinating in-store trade promotion programs across multifaceted channels.
• Possess prior expertise operating inside the Northern Nigerian market, which includes understanding with its buyer dynamics and allocation landscape.

Skilled Qualifications: 

• Deep knowledge of in-store trade dynamics (modern trade, traditional trade, wholesale, e-commerce).
• Expertise in shopper promotion principles and buyer conduct at the point of sale.
• Remarkable abilities in merchandising, in-store campaigns, and trade talks.
• Robust logical capability to analyze market data, track ROI, and derive practical findings.
• Project coordination and planning abilities to manage various in-store marketing.
• Clear expression and people skills for retailer relation and internal partnership.