Ecommerce Growth Manager at Natural Girl Wigs in Lagos

Role summary

We are looking for an skilled growth marketing strategist with robust specialized abilities, a solid experience in success rate optimization and income optimization, expertise carrying out programs to transform and retain clients, and the capability to use data analysis resources well to make decisions. You will team up with various teams which includes branded storytelling team which comprises of social platforms, UGC/influencer management, and content formation. The preferred candidate will be in charge of coordinating our Shopify store front, and coordinating promotional initiatives that advance goods on our website through the items listed channels: SEO, email automatic control, and Facebook ads. This position requires a high level of creativeness, meticulousness, and competence in various digital promotion platforms and channels.

Duties

• Verify that every installed Shopify apps and third-party resources operation correctly without breaking on-site effectiveness
• Oversee instrument setup, app integrations, and settings (e.g. upsell apps, assessments, commitment resources)
• Oversee email automatic control processes (Klaviyo or equivalent from triggers to segmentation logic to income optimization.
• Build and preserve Zapier automations for cross-team processes and internal productivity
• Track Shopify data analysis, GA4, Hotjar, and other resources to diagnose drop-off or transformation concerns
• Act as the technical point of reach out for internal teams with website/tools utility requests
• Strategy and implement digital promotion initiatives across SEO, email automatic control, and direct response ads.
• Measure and documentation effectiveness of all digital promotional initiatives and evaluate against targets (ROI and KPIs).
• Brainstorm new and innovative growth plans using the resources at your disposal.
• Utilize robust logical capability to assess comprehensive customer experience across various channels and client touch points.
• Be the in charge party on concerns connected with Shopify management and own the success rate optimization of our Shopify website.