CRM Content writer at Moniepoint Incorporated in Nigeria (Remote)

About the Position

• As a CRM Content writer, you will be in charge of drafting top-performing client lifecycle communications that engage, teach, and retain Moniepoint users.
• You will team up with the CRM strategist, Chief of CRM, and CRM UI/UX professionals to formulate communication tone plans for different audience segments and CRM channels. 
• This position will concentration on optimizing relation across all CRM touchpoints, making sure that every message adds value and strengthens brand commitment.

Duties

• Formulate client lifecycle communication tone for orientation, relation, retention, and reactivation marketing.
• Compose captivating and targeted copy for CRM channels, which includes email, SMS, in-app messages, and push updates.
• Craft transactional and automated messages that improve the UX.
• Fashion designer communication tone for different client personas and user segments.
• Work alongside the Chief of CRM to enhance communication tone plans based on effectiveness data analysis.
• Constantly test subject lines, CTAs, and communication tone systems to enhance relation and transformation rates.
• Evaluate launch rates, click-through rates, and client response data to enhance copy performance.
• Stay informed on email deliverability industry standards, spam filters, and mobile-friendly formatting.
• Verify that every communication tone aligns with Moniepoint’s corporate identity voice, tone, and personality.
• Balance creativeness with visual precision, making sure messages are compelling, informative, and action-driven.
• Collaborate with CRM, UI/UX professionals, cross-functional team, and client assistance teams to align communication tone with entire promotion targets.
• Offer copy direction for graphics assets in CRM marketing.

Qualifications

•  3+ years of expertise in CRM copywriting, email promotion, or lifecycle promotion.
• Growing project sample demonstrating email, SMS, and in-app communication tone copy.
• Verified ability to compose compelling, transformation-driven copy for digital client touchpoints.
• Competence in CRM channels
• Capability to balance creativeness with core information to lead communication tone performance.
• Expertise operating in financial technology, banking, or financial solutions will be assessed a plus
• Understanding with SEO industry standards for email content is a plus

Key Interpersonal abilities:

• Innovative & Strategic Thinker – Can craft compelling communication tone that resonates with users.
• Findings-Driven Mentality – Uses outcomes to enhance copy and boost results.
• Meticulousness – Ensures CRM messages are clear, brief, and error-free.
• Partnership & Flexibility – Works productively cross-departmentally.
• Schedule control & Handling multiple responsibilities – Can manage various marketing and due dates productively.

What we can proposal you

Culture -We put our people first and prioritize the well-being of every collaborator. We’ve built a organisation where all opinions carry weight and where all voices are heard. We value and respect each other and always observe out for one another. Above all, we are human. Learning - We possess a professional growth-attentive environment with an emphasis on information exchange, development, and consistent internal technical talks. Remuneration - You’ll accept an attractive remuneration, pension, health coverage, yearly incentive, plus other perks.