Digital Promotion & Content Head at Inked Memory Limited in Lagos

Position Overview

Inked Memory is looking for a innovative and strategic Digital Promotion and Content Head to lead our digital presence, grow our audience, and shape how our story and effect are divided with the world. You will head the development and implementation of captivating digital marketing, supervise content formation across channels, and ensure our communication tone resonates with and encourages our group. This position blends editorial plan, social platforms management, SEO, data analysis, and narrative creation to strengthen Inked Memory’s corporate identity and increase participation and growth.

Primary duties

• Formulate and execute combined digital promotion plans to boost visibility, relation, and transformation across all channels.
• Head targeted marketing (email, community-related, ads, etc.) for product/service launches, corporate identity moments, and public involvement.
• Oversee and enhance paid digital marketing (Google Ads, Meta Ads, etc.).
• Produce and curate captivating, regular content (copy, graphics, video) across channels – website, blog, social platforms, bulletin, etc.
• Collaborate with innovative and design teams to generate visually appealing multimedia content.
• Preserve an compelling content calendar in line with corporate identity targets and promotion targets.
• Head daily management of social platforms channels.
• Track practices and engage with the Inked Memory audience in a prompt, genuine way.
• Grow followers and relation through innovative narrative creation, marketing, and alliances.
• Supervise website content and ensure SEO industry standards are submitted application to enhance ranking and discoverability.
• Track results across channels using resources like Google Data analysis, Meta Findings, etc.
• Verify that every communications convey the essence of corporate identity’s tone, purpose, and style.
• Protect corporate identity uniformity through all platforms and materials.

Qualifications

• Bsc in Promotion, Communications, Media, or relevant field.
• 3 - 5 years of expertise in digital promotion, content formation, or a similar position.
• Robust project sample of documented content and marketing work.
• Competence in online platforms: Meta Business Suite, Mailchimp, Canva/Adobe Suite, Google Data analysis, SEO resources, and planning resources like Buffer or Hootsuite.
• Outstanding drafting, editing, and narrative creation competencies.
• Deep knowledge of social platforms algorithms and practices.
• Innovative, initiative-driven, meticulous, and capable to oversee various projects.