Combined Promotion and Content Head at a Registered Educational Consultancy - Biz Afric Solutions in Yaba, Lagos

Position Overview

The Combined Promotion & Content Head is in charge of conceptualizing and carrying out cohesive promotion plans that enhance corporate identity visibility, curate influential teaching events, and lead international student placement solutions. This hybrid position blends business promotion strategy, content formation, and event synchronization to supply compelling marketing across digital and offline channels, while assisting the firm’s purpose to link students with worldwide education avenues.

Primary duties

• Formulate and oversee 360° promotional initiatives across digital (email, community-related, web, SEO/SEM) and traditional channels (print, Public relations).
• Craft communication tone frameworks and content calendars in sync with strategic targets and academic cycles.
• Lead targeted marketing for student hiring process, school outreach, and work collaboratively relation
• Compose and generate premium quality content, which includes blog posts, social platforms, e-records, video scripts, data visuals, bulletins, and testimonials.
• Localize and adjust content for multifaceted worldwide markets and age segments (high schoolers, undergraduates, postgraduates).
• Oversee corporate identity voice across channels to preserve uniformity and relation.
• The organizing and implementation of in-person, virtual, and hybrid events which includes education fairs, info sessions, webinars, and alumni professional mixers.
• Organize logistics, strategic collaborations, speaker relation, event promotion, and client engagement communications.
• Track event effectiveness and ROI, using findings to enhance future experiences.
• Work alongside admissions and placement consultants to align promotion with application targets and student success stories.
• Design marketing to bring to attention destination countries, institutions, scholarship avenues, and visa direction.
• Formulate collateral and digital assets for student counseling and institutional strategic collaborations.
• Use business intelligence resources to measure marketing and content effectiveness (Google Data analysis, Meta Findings, HubSpot, etc.).
• Enhance digital plans based on effectiveness findings and audience conduct.
• Preserve precise documentation and dashboards to convey KPIs and practices to executive guidance.

Key Qualifications

• Bsc in Promotion, Communications, International affairs, Education, or relevant field.
• 3 - 5+ years in a promotion, communications, or events position—ideally inside the education, edtech, or nonprofit sector.
• Expertise operating in or with international education solutions is highly preferred.
• Robust copywriting, narrative creation, and content formation competencies across data layouts.
• Competence in resources like Canva, Adobe Innovative Suite, HubSpot/Mailchimp, WordPress, Google Suite, and social platforms channels.
• Outstanding project coordination, handling multiple responsibilities, and participant synchronization.
• Robust cultural skilled and a international perspective.
• Event organizing expertise with meticulousness and logistics.
• Understanding with international admissions, student visa methods, or tertiary institution strategic collaborations.
• Basic visual content editing or podcast generation competencies.
• Expertise operating in a dynamic, customer-facing, or student-attentive environment.

What Success Appears Like:

• Boosted corporate identity visibility and relation among target student and parent target groups.
• Successful implementation of branded teaching events and webinars with robust presence and response.
• Growth in student questions, applications, and placement switches through strategic promotion endeavors.
• Positive alliances across cross-operational teams, work collaboratively institutions, and promotion vendors.