Chief of Brand and communications at T.O.N Corporate Services in Lagos

Explanation

The preferred candidate will have a combination of strategic thinking, innovative prowess, and effective guidance competencies, with a strong insight of both promotion principles and the unique nature of operating within a religious circumstance.

Chief Obligations and Duties

• Design and execute a strategic brand and communications strategy that aids the church’s purpose and growth targets.
• Formulate and oversee yearly financial plans for brand and communications programs.
• Supervise the formation of captivating and applicable content across multiple channels, which includes social platforms, website, bulletins, and marketing assets.
• Verify that every content is in sync with the church’s values and voice, while compelling the congregation and reaching new target groups.
• Formulate and implement digital promotion plans, which includes social platforms marketing, email promotion, and online marketing.
• Track and evaluate digital indicators to evaluate the performance of marketing and make analytics-based decisions.
• Develop connections with media outlets and oversee brand communications endeavors to improve the church’s visibility and reputation.
• Organize group outreach programs and events to strengthen ties with local entities and improve the church’s effect.
• Formulate and preserve efficient internal information exchange channels to keep employees, campuses, and members informed and engaged.
• Head and train the brand and communications team.
• Organize with other departments to guarantee cohesive communication tone and alignment with entire programs.
• Strategy and implement advertising plans for events, solutions, and programs.

Key Effectiveness Indicators

• Relation and Growth
• Corporate identity Consciousness
• Content Performance and Effect
• Digital Promotion Performance
• Crisis Information exchange and Management

Qualifications

• Bsc in Promotion, Communications, Brand communications, or relevant field (MSC preferred).
• At least 14 years of expertise in brand and communications.
• A minimum of 10 years in a executive function.
• Competence in digital promotion platforms and channels.
• Robust critical thinking and strategic organizing abilities.
• Outstanding documented and spoken communication competencies.
• Robust people skills.
• Strong insight and alignment with the values and purpose of the church.
• Robust project coordination competencies.