Digital Content and Community engagement manager at Poke Limited in Lagos

Position Evaluate

We’re seeking a Digital Content & Community engagement manager to head the development, implementation, and optimization of content across digital channels while building and fostering online networks for our customers and in-house brands. This position requires a content-savvy, data-informed, culturally conscious individual who comprehends how to build loyal, engaged target groups and can bring robust energy, creativeness, and company to the position.

Primary duties

• Strategize produce, and issue compelling content across social platforms, blogs, email, and website channels.
• Own and oversee every month editorial/content calendars in sync with promotional initiatives and product launches.
• Track, moderate, and engage with networks across all channels (Instagram, X, TikTok, LinkedIn, YouTube, etc.)
• Formulate and execute group growth plans to grow relation, followers, and operational base visibility.
• Work alongside UI/UX professionals, copywriters, and strategists to supply unified marketing.
• Track content key indicators (reach, relation, CTR, etc.) and produce on a weekly basis/every month documentation.
• Track practices, pop culture, and conversations to keep corporate identity content fresh, applicable, and resonant.
• Oversee influencer alliances, track their outputs, and measure effect.
• Lead UGC (community media) programs and marketing-guided conversations.
• Participate events (physical or virtual) to stand for the corporate identity and produce live content when necessary.
• Verify that every digital touchpoints match with customer corporate identity tone, voice, and standard procedures.
• Build group response loops and relay findings to the innovative and plan teams.

Qualifications

• 2 - 4 years of demonstrated expertise in content formation, group management, or social platforms promotion (agency expertise preferred).
• Exceptional drafting, editing, and graphics narrative creation competencies.
• Solid understanding of social platforms resources (e.g., Meta Suite, TikTok Originator Resources, Canva, Hootsuite, Buffer).
• Capability to compose for different tones and target groups (Gen Z, corporate, lifestyle, entertainment).
• Enthusiasm for practices, digital media snippets, internet culture, and how to harness them in marketing.
• Expertise coordinating influencer outreach, update, and effectiveness tracking.
• Analytics-based mentality—capability to read data analysis, extract findings, and enhance content as appropriate.
• Understanding with AI resources for content formation and planning is a plus.
• Clear expression and team partnership competencies.
• Capability to oversee various brands at the same time with robust schedule control.

Nice to Possess:

• Basic expertise in paid media (boosting, ads targeting).
• Basic graphic design/visual content editing (Reels, Stories, Canva, CapCut).
• Expertise operating with effectiveness-attentive teams or innovative plan teams.