Market Analysis Expert - BNPL at Palmpay Limited in Abuja

Position Overview

The Market Analysis Expert will play a vital position in collecting and evaluating data on buyer conduct, merchant adoption, industry trends, attractive positioning, and credit product requirement across the Northern region. This role aids strategic product decisions and leads client-focused creative invention for the BNPL presenting.

Primary duties

• Carry out site and desk analysis to comprehend BNPL usage, client pain points, merchant response, and credit appetite across different user segments.
• Evaluate industry trends, rival offerings, pricing models, and collaboration plans to guide product positioning and growth strategies.
• Collect data through surveys, concentration groups, in-person interviews, and digital data analysis resources.
• Collaborate with the product, credit risk, and business development teams to offer findings for go-to-market plans, product enhancements, and customer conversion endeavors.
• Track KPIs and help in getting ready market intelligence documentation, dashboards, and demonstrations for top level participants.
• Recognize new client segments or under-served micro-markets with BNPL opportunity for advancement.
• Assist A/B running test programs and offer input loops based on user analysis findings.
• Verify that every data collection and analysis initiatives are conforming with organizational guidelines and compliance guidelines.