Assistant manager, Plan & Buyer Findings at the Concept Group in Yaba, Lagos

Position Overview

• The Assistant manager, Plan & Buyer Findings is in charge of assisting the development and implementation of business plans through analytics-based strategic judgment.
• This position includes carrying out market analysis, market benchmarking, client conduct studies, and offering strategic findings to guide promotion, sales, product development, and entire business organizing.
• The preferred candidate will collaborate with top level management to align findings with strategic objectives and convert them into implementable programs.

Buyer & Audience Findings:

• Design and head insight-driven analysis to comprehend client needs, preferences, conduct, and fulfillment.
• Oversee client segmentation and persona development to mentor content, communication tone, and marketing targeting.
• Use buyer findings to foster creativity in product development, information exchange, and expertise design.

Participant Partnership:

Collaborate with product and sales teams to align plans and improve promotion performance. Collaborate with agencies, analysis associates, and advisors on projects and reviews.

Project & Team lead:

Head strategic programs and cross-operational findings projects from organizing to implementation. Train entry-level analysts or internship, and support to building internal findings capabilities.

Key Effectiveness Indicators

• Data-informed strategic guidance executed by promotion/cross-functional teams.
• Precision and timeliness of market intelligence documentation.
• Quantifiable effect of plans on corporate identity equity, customer conversion/retention, or marketing ROI.
• Internal fulfillment ratings from cross-operational participants.

Credentials / Qualifications

• Bsc in Promotion, Business Management, Economics, Psychology, or associated fields.
• MSC or Master of business administration (preferred).
• 5+ years of expertise in plan, buyer findings, market analysis, or business evaluation (preferably within a promotion or communications operation).
• Expertise in media, financial solutions, FMCG, in-store, or technology industries will be an added advantage.
• Understanding with SEC and governance policies concerning financial funding campaigns.
• Deep knowledge of financial goods and financial funding terminology.

Role understanding:

• Strategic Organizing Methods: Deep knowledge of corporate and business promotion strategy development structured approaches.
• Market Analysis Methods: Skilled in both insight-driven analysis methods, which includes surveys, concentration groups, deep interviews, and observational studies.
• Data Analysis & Evaluation: Capability to extract findings from data using resources like SPSS, Excel, Tableau, or Power BI.
• Buyer Conduct: In-depth understanding of conductual psychology, market segmentation, and buyer journey mapping.
• Industry & Industry trends: Current on practices, rivals, and emerging technical solutions applicable to the business.
• Documentation Drafting & Visual communication: Proficient in crafting data-informed documentation and graphics demonstrations for within and outside the organization participants.
• Cross-Operational Partnership: Knowledgeable about operating alongside product, promotion, sales, and finance teams tointegrate findings intodecision-making.

Competencies / Skills:

• Robust logical and critical thinking competencies.
• Strong insight of buyer analysis structured approaches (insight-driven).
• Competence in resources which includes Excel, SPSS, SQL, Google Data analysis, or similar channels.
• Outstanding visual communication and narrative creation competencies with the capability to convert data into practical findings.
• Business strategic insight and forward-thinking approach.
• Robust project coordination and participant relation competencies.