Business promotion & sales Manager at the Farm Katsina Limited in Katsina

Position Objective

The Business promotion & sales Manager is in charge of conceptualizing and carrying out promotion plans and sales strategies to boost expansion and profit margin in the agricultural, dairy, flour, and feed mill segments. The position requires robust FMCG expertise to role goods attractively, expand market distribute, oversee allocation channels, and build lasting connections with clients while making sure alignment with the organization’s entire targets.

Promotion Management:

• Design and execute promotional initiatives to strengthen corporate identity visibility and product positioning in the FMCG market.
• Carry out market analysis to track buyer practices, rival initiatives, and pricing plans.
• Supervise product development, wrapping, and campaigns tailored to client needs.
• Oversee digital promotion,exhibitions, and advertising events to grow corporate identity consciousness.
• Formulate pricing plans to balance attractiveness with profit margin.

Credentials & Competencies

• Bsc in Promotion, Business Management, Economics, or a relevant field.
• At least 7–10 years’ progressive expertise in Business promotion & sales, with a minimum of 5 years in the FMCG sector (ideally food, agriculture, or associated industries).
• Established history of supplying sales increase, market penetration, and corporate identity development.
• Deep knowledge of FMCG allocation channels, in-store dynamics, and B2B sales.
• Outstanding executive guidance, bargain, and connection leadership abilities.
• Robust logical, issue resolution, and strategic judgment abilities.
• Competence in MS Workspace and CRM/Enterprise platform planning operational structures.

Essential skills:

• Strategic thinking and business-related strategic insight.
• Effective guidance and team management.
• Service-oriented with clear articulation and people skills.
• Outcomes-oriented and highly driven.
• Capability to thrive in a dynamic, attractive FMCG environment.