Chief of Media / Promotion at Legacy Plus Consulting in Victoria Island, Lagos

Position Concise

We are looking for a agile and skilled Chief of Media & Promotion to head our team and lead our company's business promotion strategy and programs. The preferred candidate will possess effective guidance competencies, strategic thinking abilities, and a established history of success in promotion management. This position requires creativeness, creative invention, and the capability to formulate and implement efficient promotional initiatives and programs.

Duties

• Formulate and execute a complete business promotion strategy and strategy to attain strategic objectives and targets.
• Head and oversee the promotion team, offering direction, assist, and career advancement avenues.
• Strategize and implement promotional initiatives, programs, and programs across various channels, which includes digital, social platforms, email, events, and traditional media.
• Carry out market analysis, market benchmarking, and client segmentation to recognize target target groups, industry trends, and avenues.
• Produce and supervise the execution of promotion collateral, content, and materials, which includes websites, brochures, demonstrations, and ads.
• Work alongside cross-operational teams, which includes sales, product development, and client support, to align promotion initiatives with business plans and key focuses.
• Measure and evaluate promotion key indicators, which includes directs, switches, ROI, and customer conversion expenses, to assess marketing performance and enhance promotion endeavors.
• Stay informed on market trends, industry standards, and emerging technical solutions in promotion and marketing.
• Stand for the company in promotion-associated initiatives, events, and industry associations to improve corporate identity visibility and reputation.