Product Brand promoter at Paystack in Lagos

Role summary

We’re recruiting a Product Brand promoter based in Lagos, Nigeria,  to own go-to-market plan, product narrative creation, and user adoption across Paystack’s suite of goods, from corporate resources to buyer experiences. You’ll collaborate with PMs, UI/UX professionals, engineers, and corporate identity storytellers to craft captivating product visual stories, bring new capabilities to market, and lead sustained growth across key segments. This is a practical, cross-operational position attentive primarily on product promotion. 

Why this Position Matters

• Paystack builds for a variety of users: developers, business owners, and everyday customers.
• To receive trust and promote usage, we need to tell clear, resonant stories about what we’re building, and why it matters.
• This position will assist us do that, while also recognizing strategic channels that get our goods into the hands of the right people.

We’ll trust you to:

• Own product promotion and advancement endeavors across Paystack’s goods, from initiate comms to long-term growth marketing.
• Work alongside product, design, and corporate identity narrative creation teams to shape function positioning and communication tone.
• Compose clear, captivating copy for product declarations, function pages, orientation content, assist advisors, and internal summaries.
• Produce go-to-market strategies for new goods and status reports, and lead implementation among teams.
• Strategy and implement product-attentive events, online and offline, that build visibility and relation.
• Track and documentation effectiveness of product promotion endeavors, which includes adoption, retention, and response.
• Formulate product-guided content (e.g., blogs, community-related threads, client stories) that teachs and encourages.
• Carry out user analysis and market benchmarking to guide product positioning, communication tone, and roadmap decisions.
• Recognize and assist planned expansion endeavors, which includes originator alliances or integrations.