Digital marketing specialist & Growth Staff at Trade Lenda in Ikeja, Lagos

Duties

• Conceptualizing complete digital promotion strategies, outlining tactics, timelines, and indicators for success.
• Optimizing website content, meta summaries, headers, and images for search engines.
• Setting up, coordinating, and optimizing PPC marketing on channels like Google Ads, making sure a positive ROI.
• Conceptualizing plans for each social platforms operational base based on target audience conduct and operational base practices.
• Collaborate with the Digital team on designing & carrying out digital mail promotions, which includes bulletins, advertising emails, and drip marketing.
• Collaborate with the Digital team on tracking email marketing effectiveness, evaluating launch rates, click-through rates, and switches to enhance future endeavors.
• Supervising key effectiveness indicators (KPIs) which includes website traffic, transformation rates, and customer conversion expenses.
• Evaluating data from various digital promotion channels to recognize practices, findings, and zones for advancement.
• Getting ready thorough documentation for highlighting marketing effectiveness and offering strategic guidance for future plans.
• Ad Marketing Organizing: Formulate and implement paid marketing plans across channels like Google, Facebook, Instagram, and LinkedIn.
• Constantly supervising and modifying marketing to enhance effectiveness, which includes A/B running test of ad creatives and targeting options.
• Operating closely with the sales, product development/technology team & client support assist to guarantee cohesive promotion endeavors.

Qualifications

Interested applicants should have a Bsc with 2-3 years work expertise.