Social platforms Brand promoter at the Yacht Hotel in Lekki, Lagos

Position Overview

The Social platforms Brand promoter will formulate and execute organized plans for coordinating and optimizing Yacht Hotel’s social platforms presence. The position concentrates on pushing audience relation, corporate identity visibility, and online switches while aligning with the hotel’s business targets.

Primary duties

• Strategize oversee, and implement all social platforms initiatives in line with business targets while exploring emerging channels and avenues.
• Set and track key Effectiveness Indicators (KPIs) which includes follower growth, relation rates, website traffic, and switches.
• Supervise every facet of the Digital Promotion Department and work alongside other business units for unified marketing.
• Produce and implement creative growth plans in collaboration with the processes team.
• Formulate a every month content calendar with a balanced content blend—advertising, teaching, entertainment, testimonials, and community media—structured by theme.
• Recognize target target groups by demographics, interests, and actions; select the most efficient channels and enhance plans through rival analysis.
• Generate and issue premium quality, compelling content—videos, images, graphics, reels, stories, and carousels—making sure regular graphics, tone, and communication tone.
• Timetable posts for most effective relation using data analysis data.
• Oversee public involvement and address engagements within a 24-hour turnaround time.
• Recognize, work alongside, and sustain connections with influencers, corporate identity ambassadors, and loyal clients.
• Supervise prompt advancement of events and marketing.
• Establish ad financial plans, target target groups, and marketing targets (reach, relation, switches).
• Track ad effectiveness, modify targeting and financial plans as needed, and submit application retargeting plans for website visitors and engaged target groups.
• Track relation indicators, measure website traffic from social platforms, and organize thorough effectiveness documentation with practices, findings, and strategic guidance.
• Manage crisis managementand track corporate identity reputation by dealing with criticism competently using authorized information exchange strategies.
• Stay informed about the latest social platforms practices, operational base status reports, and algorithm modifications.
• Test new content data layouts which includes AI-produced content, AR filters, and creative operational base capabilities.
• Engage in applicable workshops and development to develop abilities.

Qualifications

Applicants should have a Bsc with 2 - 3 years of expertise.