Social media personnel at Raphael Group in Nigeria (Remote)

Role summary

As a Social media personnel, you’ll be in charge of crafting and carrying out complete social platforms plans across all key channels. You’ll play a vital function in shaping our corporate identity visual stories, rising audience relation, and changing followers into loyal clients.

Primary duties

• Formulate and execute tailored social platforms plans across channels (Facebook, Instagram, X/Twitter, LinkedIn, TikTok, etc.).
• Oversee routine social platforms processes, which includes content formation, planning, posting, and public involvement.
• Generate premium quality multimedia content, graphics, short-form videos, reels, carousels, in sync with corporate identity standard procedures.
• Leverage resources like CapCut, Canva, Adobe Innovative Suite, etc., to produce scroll-stopping graphics and motion content.
• Evaluate key indicators (relation, reach, CTR, switches) and enhance marketing based on findings.
• Oversee paid community-related marketing comprehensive: ad formation, allocation of budget, A/B running test, and ROI tracking.
• Track web traffic, SEO effectiveness, and user relation to guide future plans.
• Work alongside content creative writers, UI/UX professionals, and promotion teams to guarantee cross-channel alignment.
• Stay forward of market trends, algorithm modifications, and industry standards to keep our corporate identity attractive.
• Manage reputation management, which includes responding to comments, DMs, and assessments in a prompt and corporate identity-regular tone.

Qualifications

• Higher national diploma/Bsc in Promotion, Communications, or a relevant field.
• At least 3 years demonstrated expertise coordinating social platforms accounts for brands or businesses.
• Finalization of the National Youth Service Corps (NYSC) is compulsory.
• Robust project sample of work, which includes links to community-related pages or marketing handled.
• Competence in social platforms admin systems (Hootsuite, Buffer, Sprout Community-related, Later, etc.).
• Deep knowledge of data analysis channels (Google Data analysis, Meta Business Suite, LinkedIn Data analysis, etc.).
• Proficient in short-form video formation and editing (CapCut competence is compulsory).
• Outstanding copywriting, editing, and narrative creation abilities tailored to digital target groups.
• Practical understanding of graphic design and innovative resources (Canva, Photoshop, Illustrator, etc.).
• Capability to operate independently, oversee various projects, and deliver on time without hand-holding.

Preferred Traits:

• Extremely innovative and initiative-driven with a enthusiasm for digital culture and community-related practices.
• Robust issue resolution and logical thinking competencies.
• Cozy with effectiveness-driven KPIs and status updates.
• Flexible, with the capability to pivot quickly based on findings or business needs.
• High-performing group player with clear articulation and partnership competencies.
• Structured, meticulous, and due date-attentive.