Promotion Executive at an African Independent Recording Label and Company - Fadac Resources and Services Limited in Lagos

Organization:: an African Independent Recording Label and Company - Fadac Resources and Services Limited
Job Location:: Lagos
Employment Type:: Full time

Job Description

We are seeking a agile and innovative Promotion Executive to join our growing team.
The preferred candidate will play a main responsibility in strategizing and carrying out promotional initiatives to enhance artiste releases, corporate identity activations, and audience growth.
You’ll collaborate with artistes, A&Rs, content teams, DSPs, and media outlets to produce culturally applicable and analytics-based promotion strategies that cut through the noise.

Strategy and implement creative 360° promotional initiatives for artiste projects (singles, EPs, albums).
Organize with DSPs (Spotify, Apple Audio selections, Audiomack, Boomplay) for playlist pitching, banner placements, and editorial visibility.
Oversee roll-out calendars, marketing trackers, and post-marketing effectiveness documentation.
Lead content ideation for social platforms, influencer strategic collaborations, TikTok activations, and fan relation plans.
Work alongside Public relations teams to secure media placements, interviews, and capabilities.
Formulate and oversee advertising financial plans across marketing.
Track promotion practices, evaluate marketing key indicators, and endorse modifications.
Collaborate with artistes to reflect their innovative direction across marketing and corporate identity graphics.
Sustain connections with external associates – blogs, radio stations, creators, event channels, and brands.
Help with event activations (listening parties, tours, press days, exhibits).

1 - 4 years of expertise in promotion, digital marketing, or corporate identity plan (entertainment/audio selections industry will be an added advantage).
Enthusiasm for audio selections, pop culture, and digital narrative creation.
Deep knowledge of African audio selections market and fan conduct across channels.
Outstanding verbal and professional writing competencies.
Verified ability to oversee various projects under pressure.
Understanding with resources like Canva, Google Data analysis, Meta Ads Manager, Spotify for Artists, etc.
Innovative thinker with robust meticulousness and a initiative-driven mentality.

Suitable applicants should send their Resume to: ebuka.o@fadacresources.com using the Position name as the subject of the email.