Promotion & Growth Strategist at Terminal Africa Incorporated in Lagos

Job Description

We need a analytics-based brand promoter and innovative thinker to design and implement growth plans that will lead customer conversion, retention, and income increase.
You will collaborate with our executive guidance, product, and processes teams to test and scale promotion programs across digital channels, strategic collaborations, and member-led growth.
If you love using online platforms, narrative creation, data analysis, and client findings to grow great goods, this is your avenue to make an effect.

Formulate and own Terminal Africa’s promotion & growth plan
Lead user purchase and income increase across all promotion channels
Design and execute marketing (organic, paid, strategic collaborations, client recommendations) to draw in and retain clients
Build and oversee an productive promotion funnel—from consciousness to commitment
Produce and oversee branded storytelling across blog, email, SEO, and social platforms
Recognize new development potentials in logistics, payments, and e-commerce segments
Set KPIs, track promotion effectiveness, and answer to executive guidance
Run promotion strategic trials (landing pages, pricing, promos, orientation, communication tone)
Collaborate with product and processes teams to enhance customer experience and transformation
Oversee external promotion associates and agencies when needed
Stay informed on practices in digital promotion, logistics, payments, and e-commerce

Possess 3+ years of expertise in promotion, growth, or digital plan—preferably in a efficient-growing new venture
Possess a deep knowledge of promotion funnels, growth loops, and client journeys
Know how to use data to lead decisions—cozy with data analysis, A/B running test, and status updates
Are proficient in digital promotion: SEO, SEM, community-related, email, content, strategic collaborations
Are skilled with CRM, promotion automatic control resources, and marketing management
Are innovative and strategic, with an eye for captivating communication tone and corporate identity narrative creation
Are practical and initiative-driven—prepared to roll up your sleeves to implement and test creative thoughts
Comprehend the hurdles of logistics, ecommerce, or payments in Africa (a big plus)
Possess outstanding documented and spoken communication competencies
Are committed to empowering African businesses and producing a worldwide influence.

Be part of a efficient-growing African new venture solving real-world challenges
Collaborate with a driven, skilled team across product, technology, and processes
Shape how African businesses link with the world economy
Adaptable, remote-first culture
Avenue for development, ownership, and effect
Attractive remuneration