Promotion / Innovative Director at Peopleplusng in Abuja (FCT)

Position Overview

We are looking for an skilled and visionary Promotion and Innovative Director to head the development and implementation of a bold, refined business promotion strategy across a group of companies operating at the overlap of clinical beauty therapy, dermatological medicine, wellness, and premium experience living. This position needs a seasoned promotion leader with a strong insight of premium experience lifestyle brand identity, competent of translating premium medical and wellness solutions into ambitious yet credible buyer experiences. You will establish and lead the corporate identity voice, graphics identity, and omnichannel plan to draw in and retain a discerning customer base ranging from upwardly mobile experts to health and beauty-aware high-net-worth individuals. The successful applicant will possess demonstrated expertise in expertise-centric industries which includes premium experience hospitality, high-end wellness, or premium buyer healthcare. You will be in charge of shaping perception, pushing relation, and making sure corporate identity uniformity across subsidiaries, marketing, channels, and touchpoints, producing a cohesive ecosystem that reflects elegance, outcomes, and trust.

Primary duties

• Head the development and implementation of corporate identity architecture, communication tone frameworks, and positioning plans that convey the essence of organisation’s premium identity and resonate with its upscale market
• Design and implement innovative, combined marketing across digital channels, print, influencer networks, brand communications, and branded events
• Lead the corporate identity’s digital footprint, monitoring results promotion, social platforms, SEO and SEM, CRM, email promotion, and website optimization
• Mentor editorial plan to reflect premium, principle-based narrative creation that links emotionally with target target groups
• Carry out market benchmarking, trend tracking, and client analysis to guide marketing plans, product positioning, and corporate identity creative invention
• Offer innovative monitoring for marketing graphics, tone, and copy across all touchpoints to guarantee uniformity with the premium experience aesthetic
• Collaborate with strategic leadership, sales, processes, and clinical teams to guarantee promotion alignment with business targets and service dispatch timelines
• Formulate KPIs for promotion programs, track marketing effectiveness, and produce findings for ongoing development
• Stay forward of emerging practices in premium experience brand identity, digital promotion, healthcare buyer conduct, and high-end lifestyle media
• Own and oversee the promotion financial plan, making sure key capability distribution and tracking ROI
• Head, train, and oversee internal team members, external advisors, and innovative associates for efficient marketing implementation.