Chief, Casa Business Segment at Elvaridah Limited in Lagos

Position Overview

The Chief, CASA (Ongoing Account/Savings Account) Business Segment will head endeavors to lead low-cost deposit mobilization, digital banking adoption, and customer conversion. This position includes designing plans to expand CASA balances, onboard new clients, and grow usage of digital channels while optimizing transaction flows to improve liquidity and profit margin.

Duties

• Build and head a top-performing team to lead strategic programs targeted at delivering N200B in new deposits and orientation 2 million new clients.
• Grow active CASA account ratio to 30% and lead 100% digital transaction adoption among CASA users.
• Make sure that 90% of CASA clients use a minimum of one additional product.
• Work alongside product, digital, and promotion teams to improve user expertise and deepen client relation.
• Design marketing and strategic collaborations to draw in and retain CASA clients, especially in underbanked and digital-first segments.
• Track and assess key indicators routinely, modifying plans to optimize results.
• Guarantee adherence with organizational guidelines, risk standard procedures, and compliance obligations in all CASA-associated processes.

Key Effectiveness Indicators

• CASA deposit growth and number of accounts started.
• Percentage of active accounts and digital banking transaction adoption.
• CASA-to-product cross-sell ratio.
• Customer conversion, retention, and relation levels.

Qualifications

• Bsc in Banking, Finance, Business Management, or relevant field; Master of business administration or a member of a professional body (e.g., ICAN, ACCA) is a plus.
• At least 8 – 10 years’ expertise in in-store banking or deposits mobilization, with a minimum of 5 years in a top level or executive function.
• Proven competence in digital banking, client lifecycle management, and in-store plan implementation.
• Robust logical, strategic organizing, and cross-operational partnership competencies.
• Clear articulation and executive guidance abilities with a outcomes-driven approach.