Corporate identity & Communications Head at Coinbox Limited in Gbagada, Lagos

Position Overview

The Corporate identity & Communications Head will establish our corporate identity identity and oversee marketing across digital, community-related, and offline channels. They will ensure regular corporate identity communication tone, optimize visibility, and lead user purchase while supervising marketing ROI.

Primary duties

• Own corporate identity voice, Public relations, media buying, and editorial plan.
• Design and initiate digital/social platforms marketing (FB, TikTok, IG).
• Organize radio jingles, OOH, influencer strategic collaborations, and activations.
• Track CAC, CPI, and relation indicators.
• Oversee internal corporate identity UI/UX professionals and external agencies.
• Formulate and oversee content calendars for digital and offline marketing.
• Carry out consistent corporate identity health checks and client sentiment evaluation.
• Build influencer and ambassador programs to grow corporate identity support.
• Head crisis information exchange organizing and implementation when needed.
• Organize with product and data teams to fashion designer marketing based on user findings.
• Oversee corporate identity allocation of budget and endorse cost optimization plans.

Credentials & Qualifications

• Higher national diploma/Bachelor's degree academic qualification in Promotion, Mass Information exchange, Brand communications, or relevant field.
• 5 – 8 years of expertise in promotion/corporate identity management (technology or buyer brands).
• Proven marketing leadership background.
• Robust narrative creation, digital + offline proficiency.
• Competence with online platforms (Google Ads, Meta Ads Manager, data analysis resources).
• Expertise operating with agencies, influencers, and media outlets.
• Logical mentality to track CAC, CPI, and marketing ROI.