Digital Promotion Executive at Eat 'N' Go Limited in Lagos

Position Overview

We are looking for a highly proficient and outcomes-driven Digital Promotion Executive to strategize execute, and enhance digital promotion plans across all key online channels. The preferred candidate will be in charge of pushing corporate identity visibility, user relation, head production, and online sales through targeted marketing across social platforms, search engines, email, and websites. This is a agile position that blends creativeness with logical thinking and includes close partnership with internal teams and external associates to implement analytics-based promotion plans that supply measurable outcomes and optimize ROI. 

Duties

• Plan & Marketing Implementation: Formulate and implement combined digital promotion plans and marketing to boost corporate identity consciousness, client relation, and switches across channels which includes social platforms, search engines, email, and websites. 
• Market & Audience Analysis: Carry out market analysis and market benchmarking to comprehend audience conduct, industry trends, and emerging digital avenues that inform marketing direction and communication tone. 
• Paid Media & Ad Management: Oversee PPC, display, retargeting, and programmatic ad marketing, optimizing effectiveness through targeting plans, ad copy, allocation of budget, and innovative assets. 
• Content Formation & Management: Produce and curate compelling, SEO-friendly content which includes online posts, blogs, videos, data visuals, and digital newsletters in sync with the corporate identity voice and audience preferences. 
• Website & SEO Optimization: Execute website audits, execute SEO industry standards, User experience enhancements, and success rate optimization (CRO) methods to enhance on-site effectiveness and grow online orders. 
• Social platforms Management: Supervise routine management of social platforms channels (Facebook, Instagram, LinkedIn, etc.), which includes content planning, public involvement, and marketing evaluation. 
• Email & SMS Promotion: Build and implement targeted email and SMS marketing using segmentation and automatic control to lead head fostering, client loyalty, and sales switches. 
• Partnership: Work cross-operationally with internal teams (innovative, product, sales) and external associates (agencies, influencers, vendors) to align on marketing implementation and corporate identity uniformity. 
• Status updates: Organize effectiveness documentation, dashboards, and demonstrations for participants, highlighting critical findings, ROI, and strategic guidance for ongoing development. 
• Trend Tracking & Creative invention: Stay informed on digital practices, emerging channels, and technological improvement. Endorse and test creative tactics and resources to improve digital promotion endeavors. 
• Other obligations that the Brand development manager and Group Promotion Director may allocate.

Credentials

• Bsc in Promotion, Digital Promotion, Communications, or associated fields.
• 3–5 years of expertise in digital promotion or marketing positions.
• Qualifications in Google Ads, Meta Plan, HubSpot, etc., are a plus.
• Skilled in resources like Google Ads, Google Data analysis, Tag Manager, Meta Business Suite, SEMrush/Moz, Mailchimp/HubSpot, and WordPress.
• Competence in social platforms management, SEO/SEM, paid marketing, attribution modelling, and effectiveness data analysis.
• Robust logical, content formation, and verbal abilities.
• Structured, flexible, and capable to juggle duties in a dynamic environment.
• Team player with a initiative-driven, results-driven mentality.