Promotion Digital Digital producer at Etcon Analytical and Environmental Systems and Services Limited in Lagos

Role summary

Compelling and applicable digital content across various channels, like blog posts, social platforms status reports, videos, and info graphics, to draw in and inform possibility clients, while aligning with the corporate identity's promotion targets, often combining SEO procedures to optimize reach and visibility online.

Duties

• Content ideation and organizing: Brainstorming and conceptualizing content plans in sync with promotion targets, recognizing target audience interests, and producing content calendars.
• Drafting and editing content: Crafting captivating blog posts, articles, social platforms captions, website copy, digital newsletters, and other digital content, making sure proper grammar and style.
• Creative assets formation: Generating or coordinating the formation of graphics, info graphics, videos, and other creative assets to improve relation.
• SEO optimization: Combining applicable keywords and optimizing content for search engine ranking to grow organic traffic.
• Social platforms management: Posting and planning content across various social platforms channels, interacting with followers, and supervising data analysis.
• Content advancement and allocation: Utilizing various channels like email promotion, social platforms marketing, influencer strategic collaborations to reach the target audience.
• Data analysis and status updates: Tracking performance indicators like website traffic, social platforms relation, and head production to measure content effectiveness and recognize zones for advancement.
• Partnership with promotion teams:nWorking closely with promotion teams to align editorial plan with entire promotional initiatives and targets.
• Staying current on practices: Keeping abreast of the latest digital promotion practices, emerging channels, and industry standards for content formation.

Certification

Bachelor's degree Promotion and Computer Science

Competencies necessary :

• Outstanding drafting and editing competencies
• Comprehension of SEO principles
• Graphic design and multimedia competencies
• Social platforms promotion proficiency
• Clear expression and partnership competencies
• Critical thinking to analyze data and evaluate output
• Expertise in content management operational structures (CMS).