Social media personnel at Elvaridah Limited in Lagos

Role Overview

We are looking for a innovative, strategic, and analytics-based Social media personnel to oversee and grow our corporate identity’s presence across digital channels. The preferred candidate will be in charge of conceptualizing compelling content, coordinating online networks, evaluating key indicators, and pushing marketing that match with business targets.

Primary duties

• Formulate and execute a complete social platforms plan to grow corporate identity consciousness, relation, and switches.
• Produce, curate, and oversee premium quality content (text, images, videos, data visuals, reels, stories, etc.) tailored for each operational base.
• Track, engage, and grow online networks across social media (Instagram, Facebook, Twitter/X, TikTok, LinkedIn, YouTube, etc.).
• Track and evaluate key effectiveness indicators (KPIs) which includes relation rate, reach, perceptions, and switches to enhance marketing.
• Stay current with social platforms practices, algorithms, emerging channels, and rival initiatives to keep the corporate identity forward.
• Work alongside internal teams (promotion, Public relations, design, and sales) to guarantee regular communication tone and brand identity.
• Oversee paid social platforms marketing and enhance ad effectiveness for maximum ROI.
• Address client questions, comments, and messages promptly to improve customer experience.
• Oversee influencer strategic collaborations, corporate identity alliances, and community media marketing.
• Organize every month effectiveness documentation with findings and implementable strategic guidance.

Qualifications & Credentials

• Bsc in Promotion, Communications, Media, or a relevant field.
• Demonstrated expertise as a Social media personnel or in a similar digital promotion position.
• Deep knowledge of key social platforms channels, practices, and industry standards.
• Outstanding copywriting, narrative creation, and graphic messaging competencies.
• Competence in content formation resources (e.g., Canva, Adobe Innovative Suite, CapCut) and planning/data analysis resources (e.g., Hootsuite, Buffer, Sprout Community-related, Meta Business Suite).
• Logical mentality with the capability to analyze data and make analytics-based decisions.
• Robust corporate, handling multiple responsibilities, and schedule control competencies.
• Creativeness, flexibility, and a enthusiasm for social platforms creative invention.