Entry-level Social media personnel at Business Insider Africa in Maryland, Lagos

Job Description

We are looking for a Entry-level Social media personnel who will assume responsibility of coordinating Business Insider Africa’s social platforms presence across all channels.
This is a practical position where you will boost expansion, boost relation, and ensure our corporate identity directs conversations on business and creative invention in Africa.
You’ll collaborate with the editorial, video, and design teams to supply content that resonates and scales.

Oversee and grow Business Insider Africa’s social platforms presence across Instagram, X (Twitter), LinkedIn, Facebook, TikTok, and other applicable channels.
Strategize produce, and timetable compelling and applicable content tailored to our audience, making sure prompt and regular posting.
Track and address audience engagements, promote conversations, and build positive public involvement.
Track practices and findings using resources like IO Data analysis, CrowdTangle, Meta Business Suite, and others to enhance editorial plan.
Set and accomplish clear KPIs for reach, relation, follower growth, and switches, status updates advancement routinely.
Evaluate key indicators and organize on a weekly basis/every month documentation with implementable strategic guidance.
Work alongside internal teams — editorial, video, and design — to align plans and optimize content effect.
Stay forward of operational base modifications and rival activity while introducing new content creative thoughts and relation tactics.
Propose and implement creative plans to enhance visibility, relation, and audience growth, status updates straight to the Chief and Editing spacialist of Business Insider Africa.

Bsc in Mass Information exchange, Promotion, Journalism, Brand communications, or a relevant field.
At least 2 - 3 years’ expertise coordinating social platforms channels, ideally in digital media, publishing, or a dynamic content-driven environment.
Established history of growing target groups and pushing relation.
Robust copywriting, narrative creation, and content formation competencies.
Competence with data analysis resources like CrowdTangle, IO Data analysis, Meta Business Suite, or similar.
Analytics-based mentality with the capability to convert indicators into practical findings.
Current expertise in social platforms algorithms, practices, and audience actions.
Initiative-driven, innovative, and capable to take full ownership of daily implementation while partnering with various teams.