Digital marketer at Promasidor Nigeria in Lagos

Position Targets

The Digital Expert will play a main responsibility in pushing the digital transformation plan for the allocated brands, monitoring and carrying out digital promotion programs to build corporate identity consciousness, grow buyer relation, and lead e-commerce growth. This position includes leveraging digital channels which includes social platforms, SEO, email / SMS promotion, paid marketing, branded storytelling, and data analysis to improve the corporate identity’s digital footprint and supply measurable business outcomes. The Digital Expert will collaborate with the promotion, sales, and e-commerce teams to guarantee the efficient execution of digital marketing and plans in sync with the organization’s targets, ultimately supporting to sales increase and entire business effectiveness.

Buyer Relation:

Track and address client questions and response across digital channels, making sure prompt and specialist engagements. Promote a group of corporate identity proponents and loyal clients through active relation and engagement.

Alliances:

Team up with cross-operational teams, which includes innovative, category management, sales, and other departments, to guarantee the efficient implementation of digital programs. Work alongside external agencies and self-employed workers to generate premium quality marketing and digital materials.

Financial plan Management:

Oversee and enhance the digital promotion financial plan to guarantee efficient distribution of assets across marketing. Recognize avenues to reduce expenses while preserving premium quality digital results.

Education & Expertise

• Bsc in Promotion, Digital Media, Communications, or a relevant field
• Digital Promotion Institute, Google and other applicable qualifications.
• At least 3-5 years of expertise in digital promotion, ideally in FMCG or a associated buyer-attentive industry.
• Demonstrated expertise in conceptualizing and carrying out successful digital marketing and group growth.

Expertise and Competencies:

• Deep knowledge of digital promotion channels, which includes SEO, SEM, social platforms, email promotion, and branded storytelling.
• Competence in digital promotion platforms (e.g., Google Data analysis, Google Ads, Facebook Ads Manager, SEMrush, Hootsuite, Canva, AgoraPulse, Sprout Community-related etc.).
• Reliable expertise in social platforms practices and channels, especially in the Nigerian market.
• Expertise in producing and carrying out paid media marketing and evaluating their effectiveness.
• Robust critical thinking and capability to analyze data to lead strategic judgment.
• Innovative mind with outstanding documented and spoken communication competencies.
• Capability to operate independently and in a collaborative environment.
• Expertise in the FMCG landscape in Nigeria and an comprehension of buyer conduct will be an added advantage.
• Clear articulation and public speaking.
• Competence in Office productivity software (Excel, PowerPoint)

Personal Traits:

• Outcomes-Oriented: Robust concentration on delivering measurable business results.
• Flexibility: Capability to adjust to rapidly evolving practices and technical solutions in the digital landscape.
• Troubleshooter: Capability to recognize hurdles and propose innovative initiatives.
• Initiative-driven: Readiness to proactive action and lead transformation inside the digital space.