Digital producer at Snaarp in Lagos

Role summary

We are seeking a innovative and meticulous Digital producer who will be in charge of generating compelling and informative content for our organisation across our range of digital channels. Making sure our digital presence aids and boosts our business offerings and supplies our messages productively.

Duties

• Analysis on industry-associated topics.
• Produce various content types (videos, articles, data visuals) possessing applicable tone and style, conforming to the respective branding manuals.
• Target content to specific target groups and concentration on trending topics.
• Carry out keyword analysis and utilize SEO industry standards to enhance content.
• Evaluate web traffic to measure the success of the content (e.g. transformation and bounce rates).
• Advance content on community-related networks and track relation (e.g. comments and allocates).
• Recognize clients’ needs and endorse new topics.
• Organize with promotion and design teams to illustrate articles.
• Producing content which will catch maximum client interest.
• Measuring social platforms traffic statistics.
• Track the grow in traffic due to new content and take actions as appropriate to enhance the traffic indicators.
• Make sure that the content is conforming with the copyright and information security legal provisions.
• Preserve uniformity in content and ensure alignment with the corporate identity record and strategies.
• Head on the daily management of our digital channels.
• Formulate innovative creative thoughts, suggest new creative ways of supplying digital content and keep current with the latest digital promotion practices.
• Produce consciousness and interest within our target groups and participant groups, pushing traffic to participate with digital content.
• Participate events, board sessions and processes as and when suitable.
• Formulate and preserve an editorial calendar to guarantee regular content generation and on-time completion.

Credentials

• Bachelor's degree in Communications, Promotion, English, Journalism or applicable field.
• A minimum of 5 years of proven work expertise as a Digital producer in prior positions producing robust and compelling content.
• Project sample of released elements.
• Practical experience with Content Management Operational structures.
• Capability to produce compelling and captivating content.
• Knowledgeable about SEO industry standards.
• Expertise in conceptualizing and coordinating social platforms marketing across channels.
• Expertise in producing/editing images.
• Expertise in video generation, which includes filming, editing and supplying.
• Comprehension of digital data analysis and indicators, their value, and the resources to track, oversee and assess them.

Competencies/Qualifications:

• Robust innovative abilities and a sharp perception for description.
• Outstanding editing competencies.
• Capability to match up with dynamic work life.
• Capability to operate productively, preserving premium quality and precision.
• Conceptualize collaborative ability to work alongside various departments and work in alignment with them.
• Meticulous work style with good schedule control.