Digital Ads specialist, Sub-Saharan Africa at IDP Education Limited in Lagos

Position Objective

We are looking for a skilled and outcomes-oriented Digital Ads specialist to join our agile Digital Promotion team in Sub-Saharan Africa. In this pivotal position, you will support to strategic organizing and head the implementation and optimization of our online marketing endeavors, with a robust concentration on delivering key effectiveness indicators like CPA and ROI.

General Assist:

Offer assistance on various promotion programs as necessary. Perform any other duty allocated by your direct supervisor and manager.

Connections:

Internal: Chief, Digital Promotion - Africa, Creative designer, Content Expert, Social platforms Expert, Video and Multimedia Expert, IDP cross-operational Team. External: Paid search marketing channels administrators/employees, Digital Promotion agencies.

Necessary Expertise

• Bsc (BA/BS) from an accredited tertiary institution.
• 5+ years of entire digital promotion expertise, preferably within a corporate promotion department or a digital agency.
• Proven competence in Pay-Per-Click (PPC) and Paid Search marketing is essential.
• Deep knowledge of ongoing Digital Promotion industry standards and digital manufacturing workflows.
• Demonstrable expertise in organizing and carrying out performance-focused head production marketing.
• Skilled expertise in social platforms paid marketing marketing, which includes but not limited to Facebook, LinkedIn, and X (formerly Twitter).
• Expertise in strategic organizing and methods for corporate identity management and innovative development, which includes analysis resources and outcomes assessment.
• Google AdWords (Google Ads) accreditation is essential.
• Clear articulation (documented and verbal) and critical thinking.
• Capability to operate both independently and jointly within a team.
• Capability to thrive in a dynamic and fast-paced environment.
• Fluency in English is crucial.