Digital producer at Wells Carlton Hotel & Apartment in Asokoro, Abuja (FCT)

Position Concise

We are seeking a Digital producer to be generating compelling and informative content across multiple digital channels - drafting, editing, and possibly producing graphics or audio content to link with a target audience and assist promotion targets.Evaluate content effectiveness, supervises content calendars, and ensures uniformity with the corporate identity voice.

Primary duties

• Content Formation: Conceptualizing various forms of content, which includes blog posts, social platforms status reports, website copy, video scripts, and possibly graphics or additional graphic assets.
• Content Management: Coordinating content calendars, planning posts, and making sure content is released on time and across applicable channels.
• Content Editing and Proofreading: Analyzing and editing content to guarantee precision, visual precision, and uniformity with the corporate identity voice.
• Content Optimization: Optimizing content for search engines (SEO) and making sure it aligns with promotion targets.
• Effectiveness Evaluation: Supervising content key indicators, evaluating data, and making modifications to enhance relation and performance.
• Partnership: Operating with promotion, design, and other teams to guarantee content is in sync with entire promotion plans.
• Trend Consciousness: Staying current on ongoing practices and industry standards in content formation and digital promotion.
• Corporate identity Uniformity: Making sure that all content reflects the corporate identity's voice and communication tone.
• Audience Relation: Interacting with target groups on social platforms and other channels, responding to comments and messages.
• Analysis industry-associated topics
• Organize well-organized outlines using digital publishing channels
• Produce and dispatch promotion copy to promote our organisation and goods
• Interview industry experts and integrate their views in blog posts
• Refine and proofread documented pieces before publication
• Carry out keyword analysis and use SEO standard procedures to enhance content
• Advance content on community-related networks and track relation (e.g. comments and allocates)
• Recognize clients’ needs and endorse new topics
• Organize with promotion and design teams to illustrate articles
• Measure web traffic to content (e.g. transformation and bounce rates)
• Modify our websites as needed

Competencies and Credentials

• Robust drafting and verbal abilities: Outstanding grammar, spelling, and the capability to adjust tone for different channels.
• Content formation competencies: Expertise with various content data layouts (text, video, audio, graphics)
• Content management system (CMS) expertise: Understanding with channels like WordPress or others used for content publishing.
• SEO expertise: Comprehension of SEO principles and industry standards.
• Social platforms proficiency: Expertise coordinating social platforms accounts and producing compelling content across multiple channels.
• Data evaluation competencies: Capability to evaluate content key indicators and make analytics-based decisions.
• Partnership and collaborative ability: Capability to operate productively with others and support to a collaborative environment.
• Schedule control and planning abilities: Capability to oversee various projects and deliver on time.