Digital Effectiveness Promotion Expert at Arnergy Solar Limited in Lagos

Position Overview

We are seeking a Effectiveness Promotion Expert with a established history of pushing switches and sales through high-changing, data-guided marketing. You’ll be in charge of digital marketing plan, marketing implementation, retargeting, funnel optimization, and income-pushing media buying, with a specific lens on premium and high-ticket offerings.

Duties You will:

• Formulate and implement full-funnel digital marketing plans across Meta (Facebook, Instagram), Google Ads, YouTube, and LinkedIn to produce high-intent directs and sales for Arnergy’s goods.
• Run transformation-attentive ad marketing optimized for sales, not just traffic.
• Build and oversee retargeting funnels to re-engage visitors and push them toward buy.
• Evaluate effectiveness data and constantly enhance creatives, audience segments, offering plans, and landing pages.
• Formulate innovative summaries and work alongside the content team to test ad scope changes that appeal to different or targeted client segments?
• Run A/B tests and submit application findings from data analysis resources like Meta Business Suite.
• Enhance output indicators: CPL, CAC, ROAS, and LTV.
• Use automatic control resources and CRM integrations to develop and turn prospects into customers.
• Track digital promotion plans and practices in premium and B2B marketing locally and internationally and suggest ways to imaginatively leverage them in line with our corporate identity’s DNA.
• Analysis and optimization of copy, keywords and landing pages on omnichannel platforms for SEO.
• Collaborate with Public relations team to lead link building and other SEO elements in content formation and content programming
• Use data to measure and documentation effectiveness of all digital promotional initiatives and evaluate against targets (ROI and KPIs).
• Constant creative invention on how to enhance Arnergy’s social platforms initiatives and entire digital effectiveness while offering viewpoint for adoption where suitable

You Are:

• Logical but innovative — numbers mentor you, but communication tone is your secret weapon.
• Cozy coordinating seven-figure every month ad financial plans.
• Always running test, always iterating, always closing.
• Assured demonstrating outcomes to senior leaders and translating findings into action.
• Obsessed with growth, data, and client conduct.

We’d also like to see:

• Adaptive schedule and comfort operating in a dynamic, evolving environment
• An quality of grit
• Adherence-oriented, good people skills
• Outstanding schedule control, assignment urgency sorting and corporate capability
• High level of meticulousness.