Digital marketing specialist at Motomedia Reflomax Limited in Maryland, Ikeja - Lagos

Position Overview

We are seeking an creative and outcomes-driven Digital marketing specialist to join our Out-of-Home marketing firm. The preferred candidate will be in charge of conceptualizing and carrying out digital promotion plans to improve corporate identity visibility, identify potential clients, and combine digital initiatives with traditional OOH marketing.

Duties

• Formulate and execute digital promotion plans to advance OOH marketing solutions and attract customers.
• Oversee and optimise the organization’s online presence, which includes website, social platforms channels, and digital mail promotions.
• Produce and dispatch compelling content, which includes blog posts, graphics, videos, and case studies, to highlight OOH marketing initiatives.
• Implement social platforms marketing (Facebook, Instagram, LinkedIn, Twitter, and TikTok) to identify potential clients and grow corporate identity consciousness.
• Track and evaluate digital business promotional effort effectiveness using resources like Google Data analysis, Facebook Findings, and SEO software.
• Work alongside the sales and innovative teams to align promotion endeavors with business targets.
• Formulate and oversee online marketing marketing (Google Ads, social platforms ads, and programmatic marketing) to attract visitors and switches.
• Stay informed on digital promotion practices, emerging technical solutions, and industry progress updates.
• Organize documentation on marketing performance and suggest analytics-based optimisations.

Qualifications

• Bsc in Promotion, Digital Promotion, Communications, or a relevant field.
• 3 – 5 years of expertise in digital promotion, ideally in media, marketing, or associated fields.
• Competence in SEO, Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and email promotion.
• Deep knowledge of how digital promotion can complement OOH marketing marketing.
• Practical experience with content formation, social platforms management, and promotion automatic control resources.
• Expertise in website data analysis resources which includes Google Data analysis and social platforms data analysis.
• Outstanding drafting, information exchange, and graphic design competencies (basic expertise in Canva or Adobe Innovative Suite will be an added advantage).
• Capability to oversee various projects in a dynamic environment and deliver on time.
• Understanding with CRM and head production resources like HubSpot, Zoho, or Mailchimp.