National Key Account support manager – HORECA & Modern Trade at Sonia Foods Industries in Lagos

Explanation

We are looking for a outcomes-driven National Key Account support manager (NKAM) with robust competence in HORECA and modern trade sales management inside the FMCG (foods) sector in Nigeria. The preferred candidate will possess a established history of conceptualizing and coordinating key accounts nationally, building long-term client connections, and pushing income increase through long-term alliances. The NKAM will be in charge of conceptualizing and carrying out the national sales plan across the HORECA and Modern Trade channels, coordinating key client connections, and making sure robust implementation at the point of sale.

Primary duties

• Formulate and execute strategic strategies to attain national revenue goals across the HORECA and modern trade channels.
• Oversee and grow key national accounts, which includes hotels, dining venues, culinary service companies, QSRs, supermarket chains, and modern trade outlets.
• Head and train a team of key account senior leaders/sales managers across key cities.
• Build and sustain robust, long-term connections with key decision-makers, procurement heads, and allocation associates.
• Lead efficient talks, pricing plans, and advertising initiatives to optimize ROI and market distribute.
• Track client effectiveness, formulate account-specific business strategies, and guarantee promptness implementation of joint business strategies (JBPs).
• Team up with promotion, trade promotion, stock chain, and finance to guarantee alignment with client needs and internal targets.
• Offer precise sales predicting, financial planning, and status updates to executive team.
• Carry out consistent market visits and audits to guarantee implementation guidelines and client fulfillment.
• Stay informed on industry trends, attractive initiatives, and buyer findings to guide plan and creative invention.

Qualifications

• Bsc in business management, Promotion, or relevant field. An Master of business administration is a plus.
• At least 10 years of expertise in key account management and HORECA Sales inside the FMCG (foods) sector.
• A minimum of 4 years in a national position coordinating large-scale HORECA and/or modern trade processes in Nigeria.
• In-depth, well-established national sales networks and industry connections across Nigeria’s key cities and regions.
• Deep knowledge of the Nigerian FMCG market forces, allocation models, and usage conduct.
• Demonstrated expertise in conceptualizing and carrying out national channel plans.
• Outstanding bargain, visual communication, and connection leadership abilities.
• Capability to head and shape cross-operational teams and external associates.
• Readiness to commute nationally as necessary.

Essential skills:

• Strategic thinking and business-related strategic insight
• Executive guidance and team development
• Client-focused mentality
• Analytics-based strategic judgment
• Clear expression and people skills
• High honesty and reliability and result onboarding.